Articles & Tips

Web Analytics 101: Website Tracking for Beginners

web-analytics-101:-website-tracking-for-beginners

Hey, you! Yes, you. I’m watching you. I can see how you got here, where you’re from, and how long you’ve stayed. Creepy? Nah. It’s just part of basic web analytics, and it’s something you should be doing, too. (Don’t worry – I can’t see everything you’re doing, i.e. personal information. That’s a different kind of ESP.) If you’re new to tracking your website’s analytics,…

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Writing Confirmation and Welcome Emails People Love

writing-confirmation-and-welcome-emails-people-love

Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. By automating them, you can connect with your subscribers immediately and automatically. (Plus, save your…

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