branding

How to Get Noticed Online: 5 Steps to Brand your Landing Page

how-to-get-noticed-online:-5-steps-to-brand-your-landing-page

What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike…

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How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

how-email-drove-50%-of-new-sales-for-this-entrepreneur’s-new-virtual-product

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. …

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