call to action

14 Powerful Tactics to Improve Your Email Click-Through Rates

14-powerful-tactics-to-improve-your-email-click-through-rates

People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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How to Write Call to Action Copy: 20 CTA Phrases to Get More Subscribers

how-to-write-call-to-action-copy:-20-cta-phrases-to-get-more-subscribers

When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) copy? If you defaulted to using words like “submit” or “sign up” in your call to action copy, chances are it didn’t take much time at all. But that…

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How to Create a Winning Call-To-Action on Your Sign Up Form

how-to-create-a-winning-call-to-action-on-your-sign-up-form

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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The Only Email Marketing Best Practices Guide You’ll Need in 2021

the-only-email-marketing-best-practices-guide-you’ll-need-in-2021

Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email…

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