Case Studies

9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

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Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

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This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent!

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Naomi De Ruiter is a modern milkmaid who raises Jersey cows and teaches cheese making classes. She had to pivot her business model when new social distancing restrictions stopped her from having in-person classes. AWeber's Landing Page Builder allowed her to quickly test the idea of offering an online class and increased her daily subscribers by 75%! De Ruiter was able to launch a new…

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How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

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EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. …

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19

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Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at why people use their…

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How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List

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Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.   Founder Trisha Novotny knew she needed to change her business strategy. Her audience was in crisis, overwhelmed, and scared. And it left her wondering how best to help them get through the pandemic.   So she stopped working on her new…

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Struggling to Sell during These Times? Here’s How One Business Created a Product in 7 Days That’s Already Earned $3,000.

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During COVID-19, your regular products and services may not earn the revenue they once did. Your audience's lives have changed. Due to new financial, social, or cultural differences caused by this pandemic, your products or services may not be as in demand right now. If this sounds like you, it might be time to create a new product or service that's both relevant and helpful…

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How This Therapist Moved Her Business Online with Email Marketing

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When social distancing became the new norm, Dori Staehle had to find a creative solution to still grow her business Next Stage Drumming while meeting in-person was impossible. Staehle is a certified drum therapist who works with adults and children of all ages at in-person classes. "I create specialized drumming programs. I help people focus, feel better, and find their joy! Transforming lives one drum…

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