Case Studies

How Photographer Jared Polin Uses Email Marketing to Create and Drive Traffic to His Content

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Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to…

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Discover How To Turn a Hobby Into a Successful Business

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This is the dream of many aspiring entrepreneurs. In fact, over 627,000 new businesses open each year in the United States alone. Maybe you’re one of those fortunate small business owners, or perhaps you are trying to figure out your own path from passion project, to start up, to Fortune 500. Okay, I may be getting a little ahead of myself with the Fortune 500,…

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See Why The Right Email Marketing Provider is Important To Vino 301’s Success

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It was 2013 and Leslie Frelow needed a new challenge in her life. She was tired of setting policies with her 9-to-5 Washington DC job. Her aspirations were to be her own boss.  That’s how Vino 301 Wine Concierge was born. Vino 301’s mission is to connect wine lovers with local Maryland vineyards. As a new entrepreneur, Leslie had 2 main challenges: educating wine lovers…

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The Tricks that Tripled Blogger Emma Johnson’s Email Sign Ups

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Like many successful entrepreneurs, Emma Johnson saw an opportunity with her blog, Wealthy Single Mommy.  “Nobody was speaking to me or my peers,” Emma said. “We have our own stories and challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a…

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6 Steps to Grow your Audience with Webinars and Email Marketing

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Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses.  She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing.  She knew there had to be a better way to grow her small business efficiently and her client base than the time-consuming task of traditional prospecting. "I didn't want to prospect people…

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How Creating Custom Segments Can Help You Get The Right Content to The Right People

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Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your content over time, you will learn what interests them by their behavior.  Let’s say you’re a cookbook author. One subscriber may favor vegan recipes, while another may favor…

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A Flexible Email Marketing Platform Allowed this Author to Keep Control

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This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses "weird news" as a vehicle to explore the human condition in an entertaining way.  TRUE's mission is to provoke more thinking in the world. Each issue contains stories of people who didn't think, sometimes with hilarious results, capped by a brief comment on each story.…

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How this artist tells visual stories through email to make more Shopify sales.

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BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork…

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A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does

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GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized.  The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails. However, Gracia learned that a large…

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How this author turns subscribers into super fans with email marketing and Amazon

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Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers. He is a successful author who self-publishes on Amazon. But that was not always the case. Asher had to navigate through the world of publishing to learn that writing the book…

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Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent

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James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver's license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates.  Over time, he grew his…

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How Email Marketing and Patreon are Keeping the Lights on for Entertainers

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Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer shows have been cancelled. As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience. And the third-through-30th time, it was a crisis.”  Danika & the Jeb have been…

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How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue

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Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations. Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. "It has forced my hand to do…

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9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

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Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

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This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent!

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Naomi De Ruiter is a modern milkmaid who raises Jersey cows and teaches cheese making classes. She had to pivot her business model when new social distancing restrictions stopped her from having in-person classes. AWeber's Landing Page Builder allowed her to quickly test the idea of offering an online class and increased her daily subscribers by 75%! De Ruiter was able to launch a new…

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How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

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EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. …

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19

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Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at why people use their…

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How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List

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Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.   Founder Trisha Novotny knew she needed to change her business strategy. Her audience was in crisis, overwhelmed, and scared. And it left her wondering how best to help them get through the pandemic.   So she stopped working on her new…

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Struggling to Sell during These Times? Here’s How One Business Created a Product in 7 Days That’s Already Earned $3,000.

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During COVID-19, your regular products and services may not earn the revenue they once did. Your audience's lives have changed. Due to new financial, social, or cultural differences caused by this pandemic, your products or services may not be as in demand right now. If this sounds like you, it might be time to create a new product or service that's both relevant and helpful…

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How This Therapist Moved Her Business Online with Email Marketing

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When social distancing became the new norm, Dori Staehle had to find a creative solution to still grow her business Next Stage Drumming while meeting in-person was impossible. Staehle is a certified drum therapist who works with adults and children of all ages at in-person classes. "I create specialized drumming programs. I help people focus, feel better, and find their joy! Transforming lives one drum…

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