conversion

Web Analytics 101: Website Tracking for Beginners

web-analytics-101:-website-tracking-for-beginners

Hey, you! Yes, you. I’m watching you. I can see how you got here, where you’re from, and how long you’ve stayed. Creepy? Nah. It’s just part of basic web analytics, and it’s something you should be doing, too. (Don’t worry – I can’t see everything you’re doing, i.e. personal information. That’s a different kind of ESP.) If you’re new to tracking your website’s analytics,…

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How to Build Marketing Funnels with Email

how-to-build-marketing-funnels-with-email

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

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4 Experts Reveal How to Craft High-Converting Landing Pages

4-experts-reveal-how-to-craft-high-converting-landing-pages

Landing pages are a fantastic tool to help you grow your list, increase sales, and deliver content your audience will love. But how do you create a high-converting landing page? What do high-converting landing pages have in common? Do they use videos, amazing copy, or images?  To answer these questions, we reached out to expert copywriters and content marketers for their best advice, resources, and…

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