copywriting strategy

How to Write Breakthrough or Bust Email Copy

how-to-write-breakthrough-or-bust-email-copy

Are you sick of following copywriting ‘best practices’ and grammar rules? So is Joanna Wiebe. As Founder of Copyhackers, Joanna knows a thing or two about writing killer copy that converts. But sometimes, amazing copy lingers right outside our writing comfort zones. On this episode of The FWD: Thinking Show, Joanna joins us to talk about the ‘best practices’ that are meant to be broken…

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How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter

how-to-write-convincing-sales-landing-pages-even-if-you’re-not-a-copywriter

The best copywriters write with two things in mind: their audience and the action they want their audience to take.  That means great writers adjust their copy for each marketing channel. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or a blog post. To…

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This Email Copywriting Formula Will Defeat Writer’s Block

this-email-copywriting-formula-will-defeat-writer’s-block

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.  But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block. AWeber’s Liz Willits recently joined an episode of “Beyond the…

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