copywriting

How to Write Breakthrough or Bust Email Copy

how-to-write-breakthrough-or-bust-email-copy

Are you sick of following copywriting ‘best practices’ and grammar rules? So is Joanna Wiebe. As Founder of Copyhackers, Joanna knows a thing or two about writing killer copy that converts. But sometimes, amazing copy lingers right outside our writing comfort zones. On this episode of The FWD: Thinking Show, Joanna joins us to talk about the ‘best practices’ that are meant to be broken…

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Get Higher Open Rates with 22 of the Best Email Subject Lines

get-higher-open-rates-with-22-of-the-best-email-subject-lines

If you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?”  Not a fun feeling, right? Especially if you’re worried that the success of your email rides entirely on your subject line. It’s basically the thing that will make subscribers want to open your message.  Thankfully, there are formulas to help make writing the best email…

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How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter

how-to-write-convincing-sales-landing-pages-even-if-you’re-not-a-copywriter

The best copywriters write with two things in mind: their audience and the action they want their audience to take.  That means great writers adjust their copy for each marketing channel. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or a blog post. To…

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Are You a “Megaphone” Email Marketer?

are-you-a-“megaphone”-email-marketer?

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.  Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re…

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