crisis communication

6 Ways to Keep Your Audience Engaged During These Unprecedented Times

6-ways-to-keep-your-audience-engaged-during-these-unprecedented-times

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows…

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8-Step Guide to Email Marketing During a Crisis

8-step-guide-to-email-marketing-during-a-crisis

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can't just ignore a crisis when it's affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus…

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