People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…
Read More »14 Powerful Tactics to Improve Your Email Click-Through Rates
