Deliverability

The Ugly Truth about Buying Email Lists

the-ugly-truth-about-buying-email-lists

You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business — it can be really tempting to buy an email list. …

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Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM

email-authentication:-a-powerful-way-to-help-get-your-emails-into-the-inbox-with-dkim

Getting into the inbox is the foundation of successful email marketing. You can spend hours crafting the perfect message, but if it goes to the spam folder, your subscriber won’t see it.  Mailbox providers (Gmail, Yahoo, and others) are always looking for ways to make the email they place in their customers’ inboxes more relevant. With the ever-increasing amount of emails being sent each day,…

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3 Common Reasons Your Emails Land in the Spam Folder

3-common-reasons-your-emails-land-in-the-spam-folder

No one wants their emails to wind up in the spam folder.  But did you know some of the most common reasons emails go to spam are also the most preventable?  AWeber’s CEO and Founder Tom Kulzer joined The Hustle & Flowchart podcast to share his top tips for entrepreneurs — including how to dodge the spam folder and improve your email deliverability.  Here are…

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6 Tips to Make Email List Spring Cleaning a Breeze

6-tips-to-make-email-list-spring-cleaning-a-breeze

There's something about spring that inspires us to freshen up our homes, closets, yards, finances — you name it! But what about our email lists? Not only does regular list cleaning do wonders for email open rates and click through rates, it can help you avoid the spam folder by improving your deliverability. In keeping with the spirit of the season, here are 6 tips…

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Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

are-plain-text-emails-more-likely-to-reach-the-inbox-than-html-emails?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam…

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