Digital Marketing

8 Steps to Effective Video Email Marketing

8-steps-to-effective-video-email-marketing

If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message) after watching a video. Videos are the #1 way consumers discovered a…

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From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages

from-idea-to-sale-in-minutes:-the-power-of-ecommerce-landing-pages

Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality.  But creating a fancy website from the ground up — or relying on costly and competitive ecommerce platforms — aren’t the only solutions.  An ecommerce landing…

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4 Steps to Sell Digital Products & Make Money Online Fast

4-steps-to-sell-digital-products-&-make-money-online-fast

“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and…

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Make Customers Smile with the Perfect Birthday Email

make-customers-smile-with-the-perfect-birthday-email

Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can't you feel the warm and fuzzies? Have you ever wondered if…

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4 Ways to Grow your Blog with Web Push Notifications

4-ways-to-grow-your-blog-with-web-push-notifications

Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon.  If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try…

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The 10 Best Ways to Use Landing Pages

the-10-best-ways-to-use-landing-pages

In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business owners are very different, they all have one major thing…

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Understand Email Tagging: The First Step to Segmenting Your Audience

understand-email-tagging:-the-first-step-to-segmenting-your-audience

It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before…

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Deck Out Your Email Campaign – 6 Free Holiday Templates

deck-out-your-email-campaign-–-6-free-holiday-templates

The holiday shopping season is in full swing! And you know it's bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes?  Adding a touch of holiday cheer to your design…

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Spend Less Time Writing Emails with These 12 Pre-Written Email Campaigns

spend-less-time-writing-emails-with-these-12-pre-written-email-campaigns

Once you select your email marketing provider, you have everything you need to send awesome emails.  There's only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers.  Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also…

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No Website? No problem! Get Your Business Online with Landing Pages

no-website?-no-problem!-get-your-business-online-with-landing-pages

Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.”  And while that can feel like a concrete first step, the truth is your…

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Grow Your Podcast with Free Marketing Tools

grow-your-podcast-with-free-marketing-tools

Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019.  Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then you need to grow your podcast audience.  How to grow…

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Coming Soon: Deliver Web Push Notifications with AWeber!

coming-soon:-deliver-web-push-notifications-with-aweber!

We couldn’t wait to tell you, so we’re spilling the beans a tad earlier than usual… Soon, AWeber customers will have access to Web Push Notification functionality, in addition to AWeber’s powerfully-simple email marketing and landing page solutions. We’re feverishly finishing up development and testing with a small group to make sure everything is buttoned up so you can hit the ground running when web…

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Send Web Push Notifications That Help You Make More Sales

send-web-push-notifications-that-help-you-make-more-sales

There are over 1.72 billion websites on the world wide web as of October 2019.  Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic.  Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can feel even more overwhelming.  How on earth can you convince…

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What Are Web Push Notifications & How Should You Use Them?

what-are-web-push-notifications-&-how-should-you-use-them?

What do successful marketing strategies and breakfast have in common?  Answer: The best ones involve variety.  Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy. A healthy marketing plan needs variety, too. To be successful with marketing, you need to use different…

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How to Promote Your Landing Page and Grow Your Email List

how-to-promote-your-landing-page-and-grow-your-email-list

You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience.  So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem. How do you actually get people to your landing page to sign up? That’s why we…

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Why You Need a ‘Thank You’ Page

why-you-need-a-‘thank-you’-page

Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right? Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list. Why? Because that’s the moment they’ve decided to welcome you into their inbox.…

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4 Experts Reveal How to Craft High-Converting Landing Pages

4-experts-reveal-how-to-craft-high-converting-landing-pages

Landing pages are a fantastic tool to help you grow your list, increase sales, and deliver content your audience will love. But how do you create a high-converting landing page? What do high-converting landing pages have in common? Do they use videos, amazing copy, or images?  To answer these questions, we reached out to expert copywriters and content marketers for their best advice, resources, and…

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How to Create Trustworthy Content That People Want to Read

how-to-create-trustworthy-content-that-people-want-to-read

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their…

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