email best practices

Why You Should Delete a Bunch of Your Email Subscribers Right Now

why-you-should-delete-a-bunch-of-your-email-subscribers-right-now

You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders.  In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who…

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