email content

14 Powerful Tactics to Improve Your Email Click-Through Rates

14-powerful-tactics-to-improve-your-email-click-through-rates

People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

how-email-drove-50%-of-new-sales-for-this-entrepreneur’s-new-virtual-product

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. …

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The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

the-5-emails-you-should-send-this-cyber-monday-to-skyrocket-sales

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December. Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your…

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