If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. Why email deliverability is a big deal Reason #1: You…
Read More »Email Authentication: A Powerful Way to Help Get your Emails into the Inbox with DKIM
Getting into the inbox is the foundation of successful email marketing. You can spend hours crafting the perfect message, but if it goes to the spam folder, your subscriber won’t see it. Mailbox providers (Gmail, Yahoo, and others) are always looking for ways to make the email they place in their customers’ inboxes more relevant. With the ever-increasing amount of emails being sent each day,…
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