Email design

14 Powerful Tactics to Improve Your Email Click-Through Rates

14-powerful-tactics-to-improve-your-email-click-through-rates

People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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What Do Email Design and Legos Have in Common?

what-do-email-design-and-legos-have-in-common?

“Email design systems.” Sounds pretty complicated, right?  Not the way Matthew Smith describes it.  As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important…

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Build Custom Email Templates with AWeber’s Smart Designer!

build-custom-email-templates-with-aweber’s-smart-designer!

If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos,…

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Your Free Fall GIF Guide!

your-free-fall-gif-guide!

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%,…

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8 New Email Templates to Help You Grow Your Business

8-new-email-templates-to-help-you-grow-your-business

A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales.  Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don't have the time to create a library of email templates and test…

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The 4-Step Marketing Plan to Start Your Online Business

the-4-step-marketing-plan-to-start-your-online-business

Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold. Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success.  Make the most of this extra time at home by following these 4 steps: 1. Build a landing page. You don’t need…

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AWeber Continues to Grow Its Support for AMP for Email!

aweber-continues-to-grow-its-support-for-amp-for-email!

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

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