email marketing plan

4 Steps to Plan Your Email Marketing for the New Year

4-steps-to-plan-your-email-marketing-for-the-new-year

Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70%…

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How to Create the Perfect Email Marketing Strategy

how-to-create-the-perfect-email-marketing-strategy

Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

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