email marketing strategy

4 Steps to Plan Your Email Marketing for the New Year


Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70%…

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Email Marketing vs. Social Media: Which is Better?


Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in…

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How to Build Marketing Funnels with Email


You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

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How to Use “The Dinner Party Strategy” in Your Email Marketing


Have you ever wondered what dinner parties and email marketing have in common? Me neither.  But after hearing email marketing super star Val Geisler relate the two, I have to say, I’ve never heard a better analogy for creating fantastic email campaigns. In episode 4 of The FWD: Thinking Show, we talk with Val Geisler, CEO of Fix My Churn, all about how to create…

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How to Create the Perfect Email Marketing Strategy


Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

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