Email Marketing

22 Brilliant Lead Magnets to Grow Your Email List Right Now

22-brilliant-lead-magnets-to-grow-your-email-list-right-now

If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it's something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may…

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The 6 Most Common Subject Line Mistakes to Avoid

the-6-most-common-subject-line-mistakes-to-avoid

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line…

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21 Creative Email Ideas for People Who Don’t Like to Write

21-creative-email-ideas-for-people-who-don’t-like-to-write

Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with these powerful email content ideas. Try one of these 21…

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Ring in the New Year with Free, Animated Email Templates

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So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done? Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals.  Plus, running a New Year email campaign…

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Email Automation 101: How To Use Email Marketing Automation

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“Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other…

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4 Steps to Plan Your Email Marketing for the New Year

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Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70%…

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How to Get Better Open Rates with Email Preheaders

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Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  What is an email preheader? When viewing a message in your inbox, an email preheader —…

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Email Marketing vs. Social Media: Which is Better?

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Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in…

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20 Holiday Email Subject Lines to Inspire Merry Messages

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The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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How to Create a Winning Call-To-Action on Your Sign Up Form

how-to-create-a-winning-call-to-action-on-your-sign-up-form

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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What You Need to Know About Switching Email Marketing Tools

what-you-need-to-know-about-switching-email-marketing-tools

For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to…

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How to Get Noticed Online: 5 Steps to Brand your Landing Page

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What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike…

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The Only Email Marketing Best Practices Guide You’ll Need in 2021

the-only-email-marketing-best-practices-guide-you’ll-need-in-2021

Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email…

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How to Craft Irresistible Newsletter Content – with Newsletter Examples

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It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact.…

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Your Guide to Writing the World’s Best Email Subject Lines

your-guide-to-writing-the-world’s-best-email-subject-lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit…

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Your Small Business Saturday & Giving Tuesday Email Gameplan

your-small-business-saturday-&-giving-tuesday-email-gameplan

Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place.  Both Small Business Saturday and Giving…

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Conquer email anxiety: 4 tips to overcome your fear of sending emails

conquer-email-anxiety:-4-tips-to-overcome-your-fear-of-sending-emails

Ta-da! You crafted the perfect email.  You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate. “Maybe I should check again,” you tell yourself. Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over... Sound familiar? If you’re nodding your head right…

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AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison

aweber,-the-better-alternative-to-getresponse-—-aweber-vs.-getresponse-comparison

AWeber and GetResponse are two of the most well known and established email marketing solutions available. While they have many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and GetResponse help you accomplish? AWeber and GetResponse are marketing solutions that allow you to…

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Free Black Friday and Cyber Monday HTML Email Templates and Landing Pages

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This year’s Black Friday and Cyber Monday will be unlike any other holiday promotional season. Safety concerns around COVID-19 have most customers re-thinking their normal Black Friday excursion to brick-and-mortar stores, as consumers are — understandably — cautious about in-store shopping over Thanksgiving weekend. Source: National Retail Federation - Holiday Planning Survey 2020 Unsurprisingly, online shopping will most likely dominate this year. 96% of retailers…

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‘Tis the Season: The Ultimate Guide to Planning Holiday Emails

‘tis-the-season:-the-ultimate-guide-to-planning-holiday-emails

2019 marked the first-ever trillion-dollar holiday shopping season, but does that mean the 2020 holiday shopping season will be merry and bright, too? Even amidst the pandemic, experts expect the majority of consumers to turn to online shopping this year. In fact, ecommerce sales are expected to grow by 25%-35% year-over-year.  With shoppers hesitant to return to retail stores, 66% of shoppers plan to spend…

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