Email Marketing

Conquer email anxiety: 4 tips to overcome your fear of sending emails

conquer-email-anxiety:-4-tips-to-overcome-your-fear-of-sending-emails

Ta-da! You crafted the perfect email.  You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate. “Maybe I should check again,” you tell yourself. Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over... Sound familiar? If you’re nodding your head right…

Read More »

AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison

aweber,-the-better-alternative-to-getresponse-—-aweber-vs.-getresponse-comparison

AWeber and GetResponse are two of the most well known and established email marketing solutions available. While they have many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and GetResponse help you accomplish? AWeber and GetResponse are marketing solutions that allow you to…

Read More »

Free Black Friday and Cyber Monday HTML Email Templates and Landing Pages

free-black-friday-and-cyber-monday-html-email-templates-and-landing-pages

This year’s Black Friday and Cyber Monday will be unlike any other holiday promotional season. Safety concerns around COVID-19 have most customers re-thinking their normal Black Friday excursion to brick-and-mortar stores, as consumers are — understandably — cautious about in-store shopping over Thanksgiving weekend. Source: National Retail Federation - Holiday Planning Survey 2020 Unsurprisingly, online shopping will most likely dominate this year. 96% of retailers…

Read More »

‘Tis the Season: The Ultimate Guide to Planning Holiday Emails

‘tis-the-season:-the-ultimate-guide-to-planning-holiday-emails

2019 marked the first-ever trillion-dollar holiday shopping season, but does that mean the 2020 holiday shopping season will be merry and bright, too? Even amidst the pandemic, experts expect the majority of consumers to turn to online shopping this year. In fact, ecommerce sales are expected to grow by 25%-35% year-over-year.  With shoppers hesitant to return to retail stores, 66% of shoppers plan to spend…

Read More »

How to Make Money with Email Marketing

how-to-make-money-with-email-marketing

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. And transactions from email are three times more profitable than…

Read More »

How to Email During a Disaster or Pandemic — Without Alienating Your Customers

how-to-email-during-a-disaster-or-pandemic-—-without-alienating-your-customers

What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your customers has to be adjusted when these life altering situations…

Read More »

How to Build Marketing Funnels with Email

how-to-build-marketing-funnels-with-email

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

Read More »

Writing Confirmation and Welcome Emails People Love

writing-confirmation-and-welcome-emails-people-love

Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. By automating them, you can connect with your subscribers immediately and automatically. (Plus, save your…

Read More »

AWeber, the Better Alternative to Mailchimp – AWeber vs. Mailchimp Comparison

aweber,-the-better-alternative-to-mailchimp-–-aweber-vs.-mailchimp-comparison

AWeber and Mailchimp are two of the best-known email marketing solutions available — but while they have similarities, there are also some significant differences. Depending on your preferences and business goals, one will serve your needs better than the other.  What do AWeber and Mailchimp help you accomplish? AWeber and Mailchimp are marketing solutions that allow you to connect to your audience using various features. …

Read More »

Your Free Fall GIF Guide!

your-free-fall-gif-guide!

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%,…

Read More »

The Ultimate Guide to Email A/B Testing

the-ultimate-guide-to-email-a/b-testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

Read More »

How to Create the Perfect Email Marketing Strategy

how-to-create-the-perfect-email-marketing-strategy

Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

Read More »

How to Get Email Addresses for Email Marketing

how-to-get-email-addresses-for-email-marketing

Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing…

Read More »

Sending Emails Your Customers Want… In Another Language

sending-emails-your-customers-want…-in-another-language

Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no geographic limit to where someone could discover you and join your list. Creating emails brimming with compelling content and engaging visuals is essential to a successful email marketing campaign. But what happens when the person reading your emails doesn’t…

Read More »

Introducing AWeber’s New Email Marketing Podcast — The FWD: Thinking Show!

introducing-aweber’s-new-email-marketing-podcast-—-the-fwd:-thinking-show!

You’ve read blogs. Joined webinars. Watched videos. And more.  Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)... The FWD: Thinking Show!  The FWD: Thinking Show email marketing podcast One of the best email marketing podcasts out there Our mission has always been to help you build your business and grow…

Read More »

16 Ways Email Segmentation Can Boost Subscriber Engagement + 4 Bonus Ecommerce Segments

16-ways-email-segmentation-can-boost-subscriber-engagement-+-4-bonus-ecommerce-segments

Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to…

Read More »

Grow Your Business with these 10 Free Marketing Ideas

grow-your-business-with-these-10-free-marketing-ideas

People do business with brands they trust. But how can you build lasting trust among your audience? It starts with marketing.  The reason is simple: If your audience doesn't know about you, how can you begin establishing that trust in the first place? If you’re marketing your business, kudos. You may already have an edge on your competition. In fact, 58% of small business owners…

Read More »

What to Look for with a Free Email Marketing Service

what-to-look-for-with-a-free-email-marketing-service

Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them.  Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is important to their success. Did you know that email marketing…

Read More »

10 Steps to Creating a Landing Page That Converts

10-steps-to-creating-a-landing-page-that-converts

You have an awesome  product or service. And you know it adds value to your target audience. All of the marketing research and testing has told you that. Now all you need to do is convince people to choose you over your competition. But how?  A high performing landing page —also referred to as a Lead Page— will help you not only attract new visitors,…

Read More »

6 Steps to Grow your Audience with Webinars and Email Marketing

6-steps-to-grow-your-audience-with-webinars-and-email-marketing

Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses.  She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing.  She knew there had to be a better way to grow her small business efficiently and her client base than the time-consuming task of traditional prospecting. "I didn't want to prospect people…

Read More »
>