Email Marketing

12 Exceptional Newsletters That Will Change Your Approach to Email Forever

12-exceptional-newsletters-that-will-change-your-approach-to-email-forever

The best email newsletters provide value and captivate subscribers week after week. That's how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters…

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8 Top Brainstorming Techniques to Help You Write Killer Emails

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I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails…

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How To Create Your First Email Course or Email Challenge

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Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us.  Simply saying, “sign up for my email newsletter” isn’t going to do the trick anymore.  Your offer has to give if you want to get.  Developing a compelling email course or challenge can revitalize your digital marketing, boost your…

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75 Open-Worthy Subject Line Ideas

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They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is…

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14 Powerful Tactics to Improve Your Email Click-Through Rates

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People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among…

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Master Email Personalization with these 5 Best Practices

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Don't you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more you can do that, the more likely you are to…

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How to Write Call to Action Copy: 20 CTA Phrases to Get More Subscribers

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When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) copy? If you defaulted to using words like “submit” or “sign up” in your call to action copy, chances are it didn’t take much time at all. But that…

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7 Simple Steps to Get Started with Segmentation

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Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization. It could be…

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Email Split Tests You Can Set Up in 1 Minute

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In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their…

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5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love

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Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love.  And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email.  Don’t have an email campaign planned? You don't want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine's Day.…

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How to Send an Apology Email

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When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying "sorry." Consider this the Hall of Fame of Apology Emails. Use…

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22 Brilliant Lead Magnets to Grow Your Email List Right Now

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If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it's something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may…

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The 6 Most Common Subject Line Mistakes to Avoid

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Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line…

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21 Creative Email Ideas for People Who Don’t Like to Write

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Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with these powerful email content ideas. Try one of these 21…

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Ring in the New Year with Free, Animated Email Templates

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So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done? Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals.  Plus, running a New Year email campaign…

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Email Automation 101: How To Use Email Marketing Automation

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“Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other…

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4 Steps to Plan Your Email Marketing for the New Year

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Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70%…

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How to Get Better Open Rates with Email Preheaders

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Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  What is an email preheader? When viewing a message in your inbox, an email preheader —…

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Email Marketing vs. Social Media: Which is Better?

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Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in…

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20 Holiday Email Subject Lines to Inspire Merry Messages

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The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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