Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. What is an email preheader? When viewing a message in your inbox, an email preheader —…
Read More »How to Get Better Open Rates with Email Preheaders
