email segmentation

7 Simple Steps to Get Started with Segmentation

7-simple-steps-to-get-started-with-segmentation

Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization. It could be…

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The Only Email Marketing Best Practices Guide You’ll Need in 2021

the-only-email-marketing-best-practices-guide-you’ll-need-in-2021

Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email…

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6 Steps to Grow your Audience with Webinars and Email Marketing

6-steps-to-grow-your-audience-with-webinars-and-email-marketing

Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses.  She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing.  She knew there had to be a better way to grow her small business efficiently and her client base than the time-consuming task of traditional prospecting. "I didn't want to prospect people…

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19

the-6-questions-every-business-needs-to-ask-themselves-during-covid-19

Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at why people use their…

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