email subject line

Your Guide to Writing the World’s Best Email Subject Lines

your-guide-to-writing-the-world’s-best-email-subject-lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit…

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