Email tagging

Understand Email Tagging: The First Step to Segmenting Your Audience

understand-email-tagging:-the-first-step-to-segmenting-your-audience

It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before…

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How Creating Custom Segments Can Help You Get The Right Content to The Right People

how-creating-custom-segments-can-help-you-get-the-right-content-to-the-right-people

Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your content over time, you will learn what interests them by their behavior.  Let’s say you’re a cookbook author. One subscriber may favor vegan recipes, while another may favor…

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