email writing

How to Write Breakthrough or Bust Email Copy


Are you sick of following copywriting ‘best practices’ and grammar rules? So is Joanna Wiebe. As Founder of Copyhackers, Joanna knows a thing or two about writing killer copy that converts. But sometimes, amazing copy lingers right outside our writing comfort zones. On this episode of The FWD: Thinking Show, Joanna joins us to talk about the ‘best practices’ that are meant to be broken…

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How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List


Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.   Founder Trisha Novotny knew she needed to change her business strategy. Her audience was in crisis, overwhelmed, and scared. And it left her wondering how best to help them get through the pandemic.   So she stopped working on her new…

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