subscriber segmentation

16 Ways Email Segmentation Can Boost Subscriber Engagement + 4 Bonus Ecommerce Segments

16-ways-email-segmentation-can-boost-subscriber-engagement-+-4-bonus-ecommerce-segments

Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to…

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