ConvertKit

25 captivating call to action examples to 2x your list growth (and why they work)

25-captivating-call-to-action-examples-to-2x-your-list-growth-(and-why-they-work)

If you want to succeed as a creator, you need an email list full of people who can’t wait to hear from you. To get there, you need call-to-actions that will turn a landing page visitor into an email subscriber. The challenge? CTAs are so important they can become intimidating. Instead of making your CTA pop, you go with a generic one, like a simple…

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How to start a daily writing habit (even if you’re already too busy)

how-to-start-a-daily-writing-habit-(even-if-you’re-already-too-busy)

Writing is an important cornerstone of building an audience as a digital creator. Your words are how you get found by your people—the people who will become fans of your ideas and work. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. Writing every day has benefits that extend beyond the professional and into your personal well-being. It…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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“The cloth I’m cut from”

“the-cloth-i’m-cut-from”

I consider the first time I met Whitney Manney to be the moment I held a pair of her hand-painted drip earrings in my palms. ConvertKit hired her recently to be in a brand ad, and when her casting announcement was made internally I immediately went to her website and fell in love with her aesthetic. I bought two pairs of earrings in two minutes.…

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Why online communities are the future for creators

why-online-communities-are-the-future-for-creators

From the very first “electronic bulletin board” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. More than any other channel, online communities let creators build a global audience without losing the sense of belonging. That’s why Sid Yadav co-founded Circle, an online community platform, in 2019.…

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ConvertKit’s January 2021 Deliverability Report

convertkit’s-january-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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The essential guide to email segmentation

the-essential-guide-to-email-segmentation

How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. You’re so over hearing from them. You’re not invested. You…

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7 ways to get over writer’s block

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It can strike at random. One day you’re free-flowing with inspiration and the next you wake up and BAM! Brick wall. You stare at your computer screen for hours and nothing happens. Where did all your creativity go? What happened to those poetic paragraphs that effortlessly typed their way from your brain to your computer screen yesterday? They’re gone, and you feel helpless. Writer’s block…

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Should writers sell more than one product?

should-writers-sell-more-than-one-product?

Casey Newton has been a reporter and writer for 20 years, and he jumped ship from traditional media last year. It wasn’t an overnight decision. In fact, the paid newsletter platform Substack approached him in 2019 to join their ranks. He was a writer at The Verge at the time and decided to stick with his position. Then 2020 happened. Casey shared with OneZero that…

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Writer David Perell’s approach to getting thousands of new email subscribers

writer-david-perell’s-approach-to-getting-thousands-of-new-email-subscribers

Building an email list from scratch can feel like a near impossible task. Everyone who’s done it knows—the struggle is real. Staying motivated and consistent when you only have a few subscribers can feel daunting and unrewarding. That’s one of the top reasons why many creators give up at this stage. Not everyone, though. We spoke with David Perell, a writer with more than 43,000…

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Giving in to “irresponsible” art

giving-in-to-“irresponsible”-art

When she was very little, Shelby received crayons for almost every birthday and holiday; mostly because she kept eating them: I like to say that's where I was really infused with the creative thing. She can’t remember a time where she wasn’t figuratively (or literally) devouring and creating art. I've been doodling on my homework since as far back as I can remember, and I've…

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How to repurpose your blog posts into an ebook you can sell

how-to-repurpose-your-blog-posts-into-an-ebook-you-can-sell

You’ve already created a successful ebook. You just might not know it yet. If you’ve ever written a popular blog post that engaged readers, you have material. You have the nuts and bolts of writing and content creation down. You even have an audience, and better yet: you know what your audience responds to. The problem comes when you imagine sitting down and creating an…

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7 free ways to drive traffic to your landing page

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Jump ahead Why you need to promote your landing page How to get free traffic to your landing page Promote your landing page with ConvertKit Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your…

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ConvertKit’s December 2020 Deliverability Report

convertkit’s-december-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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You don’t need a giant email list for a successful launch

you-don’t-need-a-giant-email-list-for-a-successful-launch

Jump ahead Corey Haines and finding proof of concept Louis Nicholls sells out on the pre-launch Samar Owais and the value of testing before trying Erin Flynn moves from workshops to a signature course Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales. We’ve found…

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6 insider secrets for creating and selling fonts online

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Jump ahead It’s easy for anyone to create and sell fonts online 6 secrets to creating and selling fonts online How to set up fonts in your ConvertKit Commerce store Teela Cunningham spent every day as a graphic designer at an agency wondering if her days as an artist were numbered. With a creative director that constantly rejected her designs, she felt squeezed in both…

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The power in telling your story

the-power-in-telling-your-story

Rebecca just wanted the hospital staff to like her. Her only birth plan for her first child was “Don’t make a fuss. Be a good girl. Do whatever they say.” Rebecca, a nurse herself about to finish her PhD in Nursing, knew if you didn’t, the nurses might call you “high maintenance” behind your back. I just didn't want to be seen as difficult. After…

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The ultimate list of email marketing statistics for creators in 2021

the-ultimate-list-of-email-marketing-statistics-for-creators-in-2021

Jump ahead Chapter #1: General email marketing statistics for creators Chapter #2: Subject lines and open rates Chapter #3: Engagement and click rates Chapter #4: Email volume and list growth Chapter #5: Segmentation and personalization Chapter #6: Deliverability and spam Chapter #7: Measurement and ROI There’s never been a better time to be a creator. 2021 is full of opportunities for budding podcasters, artists, freelancers,…

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