ConvertKit

10 exceptional welcome email examples you can steal (and why they work)

10-exceptional-welcome-email-examples-you-can-steal-(and-why-they-work)

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. But to get that exclusive invitation, just like with anything in life, you need to leave a…

Read More »

Ask our experts: Other than open rates, what should creators focus on to measure success?

ask-our-experts:-other-than-open-rates,-what-should-creators-focus-on-to-measure-success?

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement, open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most. Now they’re left wondering, “what…

Read More »

32 of the best podcast names (and how to name your podcast)

32-of-the-best-podcast-names-(and-how-to-name-your-podcast)

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name. The…

Read More »

7 core ways to promote affiliate links (and actually make profit)

7-core-ways-to-promote-affiliate-links-(and-actually-make-profit)

Affiliate marketing doesn’t require an investment (like an ecommerce business), overhead (like ecommerce and digital products), or even needing a team to fulfill orders. All you need to do is talk about the products you already use and love. The company you’re promoting does the rest. That’s why affiliate marketing is such a popular business model for creators. When Business Insider interviewed personal finance YouTuber…

Read More »

10 ten-minute writing exercises to sharpen your skills (even as a non-writer)

10-ten-minute-writing-exercises-to-sharpen-your-skills-(even-as-a-non-writer)

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Maybe you’ve caught yourself saying things like, “I’m not a writer.” I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. You also don’t need to dedicate hours of your day improving your writing. With a few…

Read More »

Top 4 takeaways from Deliverability Defined season 2

top-4-takeaways-from-deliverability-defined-season-2

Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle. While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. In season 2, we…

Read More »

Paid newsletter best practices: Tried-and-tested tips from successful operators

paid-newsletter-best-practices:-tried-and-tested-tips-from-successful-operators

One thousand people. That’s all you need, according to the concept of 1,000 true fans (courtesy of Kevin Kelly). The idea is simple: rather than focus on building an empire of millions of semi-enthusiastic fans, you only need to find a core of super-enthusiastic fans. A more profound connection with fewer people can be worth just much as a superficial connection with millions. 1,000 true…

Read More »

ConvertKit’s June 2021 Deliverability Report

convertkit’s-june-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

3 ways creators can use personalized email to grow their business

3-ways-creators-can-use-personalized-email-to-grow-their-business

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. You open it up to reveal a birthday card addressed to you from an old friend. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday. That feels pretty special, right? A message is received much better when…

Read More »

How to perfect the sign-up process

how-to-perfect-the-sign-up-process

As a new creator, you may feel like reaching as many eyeballs as possible is the most crucial end goal. Just remember, not all subscribers are created equal. Opt-in forms help weed out unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability. However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through…

Read More »

10 ways musicians are making money online in 2021

10-ways-musicians-are-making-money-online-in-2021

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams. And, even as live music returns…

Read More »

Keeping a travel blog afloat during a global pandemic

keeping-a-travel-blog-afloat-during-a-global-pandemic

Gabby Beckford joins our pre-scheduled Zoom call from Dubai. Behind her are two suitcases—one to check, one to carry. It’s March 2021, and while most people were working from their homes, Gabby was far from hers. That’s just how she likes it. With her dad in the military, Gabby moved often as a kid. She loved living in Japan the most. Eventually, though, her family…

Read More »

What Apple’s privacy changes mean for your deliverability

what-apple’s-privacy-changes-mean-for-your-deliverability

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded, causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s…

Read More »

Goal trackers: 13 tools to help you reach your goals

goal-trackers:-13-tools-to-help-you-reach-your-goals

Finding the best goal tracker is a lot like dating: you need to get to know different tools to find your perfect match before eventually finding one that motivates you to be your best self. But who wants to spend time testing and trying different goal trackers only to find they don’t actually help you achieve your goals? Not you, that’s who! Today, we’re breaking…

Read More »

The hardest part of launching a book isn’t the writing—it’s the marketing

the-hardest-part-of-launching-a-book-isn’t-the-writing—it’s-the-marketing

You’ve done the hard part: Writing a book. But the work isn’t over yet. Whether you’re self-publishing, working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). Yes, even after all of those rounds of editing, agonizing over beta reader feedback, worrying…

Read More »

How’s your email reputation?

how’s-your-email-reputation?

Everyone strives to reach their subscribers’ inboxes. Many factors determine deliverability—but it’s no secret that reputation is among the most important. So what can you do to fix a broken reputation? How can you know what your reputation is or if it needs improving? And what role does an ESP play in working email magic? Like most things with deliverability, the answers aren’t always straightforward,…

Read More »

Customer’s choice: Introducing pay-what-you-want pricing in ConvertKit

customer’s-choice:-introducing-pay-what-you-want-pricing-in-convertkit

Pricing. Oh, pricing. It’s a word that strikes fear into the hearts of side-hustlers and seasoned creators alike. Making the leap between creating free content and monetizing your work isn’t always easy—and choosing the right amount to charge is never easy. For most creators, taking the first step into monetization is always met with the most paralyzing question—how do I price this? The reason pricing…

Read More »

Here’s how to get your music featured on Spotify playlists in 2021

here’s-how-to-get-your-music-featured-on-spotify-playlists-in-2021

To say the streaming service Spotify changed the music industry is an understatement. Spotify, with its 356 million users, essentially ended the dreaded peer-to-peer sharing that decimated the music business in the late '90s. It has also given musicians new ways to promote their music—most notably through Spotify playlists. When you consider the enormous promotional potential of Spotify playlists, it should be obvious that landing…

Read More »
>