The 2022 State of the Creator Economy Report is live


The creator economy is on the move. Upward, that is. $800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us. As the creator marketing platform built for creators by creators, we believe the future belongs to creators. They’re the ones shaping culture and completely…

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6 advanced email automations for creators looking to scale


A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

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Scaling secrets: how to use influencer marketing to increase sales and reach


You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…

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ConvertKit’s April 2022 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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How creators launch successful 6-figure memberships


Building a membership into your creator business can be a lucrative add-on to help you grow and scale. With memberships, you get access to recurring revenue (unlike selling products one time). That’s what makes memberships such a great business model for creators—they can encourage predictability in your business that, let’s be honest, sometimes feels like it’s built on water. Ride the waves of your creator…

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How to find partnerships that scale your creator business


Your creator business doesn’t have to live in a silo. It doesn’t have to be you against the algorithm. With partnerships and collaborations, you can grow your following, sell more products, and create new revenue streams. Brett Larkin, yoga teacher and creator of Uplifted Yoga, figured out the power of partnerships early on. “Working in a niche industry like yoga can be challenging when it…

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3 ways to use content marketing to fuel your lead generation


How big is your email list? If you’re like most creators, the answer is “not big enough.” Effective lead generation is a constant uphill battle to expand your community and reach. Whether you have an email list of one hundred or one hundred thousand, there’s always more you can do to increase the size of your email list—and in turn, increase your impact (and sales.)…

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What’s New in ConvertKit: Cycle 1


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features…

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How to scale your business from 0 to 6 figures with ConvertKit


Six figures. It’s a mythical number for many creators and entrepreneurs—the first sign you’ve “made it.” While you need to nail product-market fit, research and create an ideal customer profile (ICP), and develop an operating model, much of what allows your business to grow has less to do with what you do and more to do with how you do it. As James Clear writes…

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Re-structure your money mindset to help you scale your business and reduce burnout


There are upsides and downsides to being a creator. Controlling your freedom and time? Upside. Fretting over cash flow so much you forget the definition of ‘weekend’? Major downside. The mistake creators make is assuming that more money means fewer problems. “If I just had more money, I would never feel burnt out again!” Is that how it works in practice? No. Unfortunately, there’s one…

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How to be more confident on camera for content creation


There’s nothing wrong with feeling unconfident on camera. It’s actually pretty normal. You’re used to talking with people with expressions and sharing body language to show you how they’re feeling about what we’re saying. You’re a lot less used to talking to a tiny black circle. Yet, between social media, video calls, video lead magnets, and video courses, you’re on camera more than you’ve ever…

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How to leverage TikTok and Instagram Reels to grow your email list


We can all agree on one thing surrounding short-form videos like TikToks and Instagram Reels—that escalated quickly. In 2021, Instagram announced they were no longer a photo-sharing app. They were a video platform. The announcement came from the thriving success of their biggest competitor, TikTok. TikTok brought short-form video into the mainstream with its 29.7 million daily active users. But, growing your audience on Instagram…

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How these food bloggers build an engaged email list with ConvertKit


Which is better, an email list of 50,000 or an email list of 5,000? Anyone would pick 50,000 subscribers over 5,000. But that number is only as good as the engagement you receive. If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. That’s exactly why registered dietitian and entrepreneur Jessica Beacom and her team at…

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A step-by-step guide to growing your email list, from a creator with 25,000 subscribers


Product designer Femke van Schoonhoven does a little bit of everything. Over the past five years, she’s been the definition of “side hustle,” building a thriving online community of fellow designers through podcasting, online courses, 1:1 coaching, and a paid online community…all while juggling a full-time job. Graphic designer Femke van Schoonhoven has built a thriving online community of 25,000 designers over the past five…

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ConvertKit’s March 2022 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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How email automations gives food bloggers the perfect blend of growth and personalization


Email automation is to content creators what mise en place is to chefs. Both help you work more efficiently. And both benefit food bloggers. When chefs use mise en place, they prep and portion ingredients so that the actual cooking or baking runs seamlessly. Similarly, email automation is a strategy to create marketing before you need it and set it to send at just the…

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Six ways creators are monetizing beyond content creation


Opportunity cost is notoriously difficult to nail down. The problem is that missed opportunities are invisible: you don’t see what you’re missing until you’ve set up systems to tap it. No one ever knocks on your door, hands you a check, and says, “Here you go! Here’s the money you should have been earning for the past five years.” Yet if you’re a creator with…

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How writer Chris Craft uses ConvertKit to build his weekly newsletter


Your weekly newsletter is a staple for your marketing efforts. But how many weeks do you sit down, stare at a blank document, and wonder what to say? Coming up with a consistent cadence of content week after week can feel daunting, to say the least. That’s exactly what writer and musician Chris Craft hopes to help with through InspireFirst, his website and blog dedicated…

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Payment plans: Installments are live in ConvertKit Commerce


Pricing is more than just setting a price. It’s a marketing tactic that you can use to convert your audience into customers. That’s why the suite of pricing methods you have access to is so important, and why we’ve just expanded ours and rolled out payment plans in ConvertKit Commerce. With payment plans, you get the guaranteed commitment of one-time payments and the predictable recurring…

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