ConvertKit

ConvertKit’s April 2021 Deliverability Report

convertkit’s-april-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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A day in the life of a deliverability expert

a-day-in-the-life-of-a-deliverability-expert

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works. From educating to solving problems and balancing tech skills with empathy,…

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The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

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Things to check before you click “send”

things-to-check-before-you-click-“send”

So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient. Some of…

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How to automate your coaching business in 5 easy ways

how-to-automate-your-coaching-business-in-5-easy-ways

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

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Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler

bypass-the-youtube-algorithm-with-email-marketing-featuring-ben-schoeffler

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…

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How to avoid automatic clicks and opens from skewing your metrics

how-to-avoid-automatic-clicks-and-opens-from-skewing-your-metrics

No matter how much we plan and analyze, there will always be things outside of our control. When it comes to email deliverability, avoiding automatic clicks is sometimes the hardest pitfall to avoid. Nevertheless, there are ways to stand up to security systems and work around the (almost) impossible. In this episode, Alyssa and Melissa explain why automatic clicks are so common and what you…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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5 strategies to turn your Instagram audience into email subscribers

5-strategies-to-turn-your-instagram-audience-into-email-subscribers

There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you. Studies peg global reach on Instagram at only 34.37%—that means if you have 10,000 followers, only a third of them will even see your content. Whether you’re a musician, podcaster, or writer,…

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How to switch ESPs without damaging your deliverability

how-to-switch-esps-without-damaging-your-deliverability

Deliverability isn’t an exact science. There’s no hard and fast rule for success, and advice may vary from time to time. But of all the grey areas in email marketing, switching ESPs is probably the most confusing. If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone. That said, there are…

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ConvertKit’s March 2021 Deliverability Report

convertkit’s-march-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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From eviction to 30 million views on TikTok

from-eviction-to-30-million-views-on-tiktok

If I didn’t already know Chris Ju was a musician, I would have known from his style: bright, backward, yellow hat slightly raised and off-center, muted-pink sweatshirt over a white T-shirt, all tied together with a short silver chain. Every musician I’ve ever met has this effortless cool, as if style is a natural side-effect of what happens when someone chooses to pursue art –…

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Welcome to the ConvertKit family, FanBridge

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We've got some fun news: ConvertKit has acquired FanBridge, an email marketing company for musicians. You can read all about it at Billboard: Read the article » Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Over time, I reached out to friends — mostly bloggers and podcasters — to ask…

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How to set the right online course price for you and your audience

how-to-set-the-right-online-course-price-for-you-and-your-audience

As a creator, you’ve probably figured out that one of the main streams of income you can create is through building online courses. They’re your way to that sweet, sweet passive income we’ve all been dreaming about. Once you’ve decided you’re ready to roll with your online course and found your audience's main pain point, your next big hurdle to cross before sending your online course…

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How musicians can turn fans into superfans through email marketing

how-musicians-can-turn-fans-into-superfans-through-email-marketing

In an era of streaming services and a pandemic that’s pushed touring to the side, monetizing music has never been harder. While it may sound old-fashioned for a rockstar, emails can unlock your income potential. In this episode, we’re speaking to musicians looking to monetize their online presence and turn casual followers into fans and superfans. Learn to stay strategic with your releases, use Instagram…

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10 common email marketing mistakes

10-common-email-marketing-mistakes

To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common…

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