Whether you want to launch an ebook, a course, a community, or a new album, paid advertising helps you drive awareness, clicks, and conversions. Advertising is an important part of pretty much every digital product launch. The marketing strategy belongs with organic social media, search engine optimization (SEO), and email marketing in the same way that soap goes with water or peanut butter goes with
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Launch a new lead magnet. Post on Instagram. Send your weekly newsletter. The list goes on—you’re already doing a lot to market your creative business. Ever feel like there’s no chance to slow down and take a break from creating new content all the time? If you nodded your head, you might be missing a piece of the puzzle that gives you leverage for longer.…
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You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll get a hundred different answers. Some swear by paid ads, others suggest investing in SEO. And while there are many ways to scale, one particular…
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