Build Your Audience

How to find partnerships that scale your creator business

how-to-find-partnerships-that-scale-your-creator-business

Your creator business doesn’t have to live in a silo. It doesn’t have to be you against the algorithm. With partnerships and collaborations, you can grow your following, sell more products, and create new revenue streams. Brett Larkin, yoga teacher and creator of Uplifted Yoga, figured out the power of partnerships early on. “Working in a niche industry like yoga can be challenging when it…

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How email automations gives food bloggers the perfect blend of growth and personalization

how-email-automations-gives-food-bloggers-the-perfect-blend-of-growth-and-personalization

Email automation is to content creators what mise en place is to chefs. Both help you work more efficiently. And both benefit food bloggers. When chefs use mise en place, they prep and portion ingredients so that the actual cooking or baking runs seamlessly. Similarly, email automation is a strategy to create marketing before you need it and set it to send at just the…

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Ready to quit Instagram? Here’s how to approach it.

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We’re all tired of algorithms that don’t make sense. At the beginning of 2022, popular lifestyle influencer Jess Ann Kirby went public to her 137,000 followers about taking a break from Instagram. “Without even thinking about it, I was so mindless,” she wrote on her blog. “I kept asking myself, ‘If Instagram wasn’t responsible for a large part of my financial livelihood, would I still…

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Referral rewards that motivate subscribers to grow your list for you

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The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales. Take Brennan Dunn of Create & Sell, who boosted his list growth by 9.9% through his referral…

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The secret to faster newsletter growth? It’s already in your list

the-secret-to-faster-newsletter-growth?-it’s-already-in-your-list

You’re doing everything you know to grow your email list and make your business more profitable. And it’s working! But it’s beginning to feel like there aren’t enough hours in the day to put in more work to gain subscribers. The problem is there’s only one of you. You can advocate all you want for your content, but your reach might be limited. That is,…

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The 6 questions to answer before writing your Twitter threads

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Tell me if this sounds familiar: you read a Twitter thread from somebody that made you think, “Wow, that was really good.” Your creative mind immediately sparked an idea. What if you wrote threads too? Could you grow your Twitter following? Break down long videos and articles into bite-sized tweets? Promote your products through strategically written threads? The answer is yes, to all the above.…

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How Elizabeth McCravy made over $60k in sales with a personality quiz

how-elizabeth-mccravy-made-over-$60k-in-sales-with-a-personality-quiz

Disclosure: This case study mentions Interact. Interact is an integration partner with ConvertKit. Who else remembers taking Seventeen magazine quizzes with your best friends? Talk about nostalgia. Looking back, you might gawk at how cheesy these quizzes were. “What’s your perfect pet?” quiz. Image via Pinterest.But the reality is, personality tests have come a long way. Quizzes aren’t just for finding out your perfect pet.…

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9 creative newsletter promotion ideas to beat your subscriber goals in 2021

9-creative-newsletter-promotion-ideas-to-beat-your-subscriber-goals-in-2021

Here’s a fun fact: The number of email users worldwide passed 4.03 billion people in 2021. Yes, billion—more than half the world population. And even though some social networks are growing at a pedal-to-the-floor pace, the truth is: email is still the best way to distribute content to your audience. However, earning your spot in an already crowded inbox is no easy task. If you’re…

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25+ direct-to-fan marketing tools for indie musicians

25+-direct-to-fan-marketing-tools-for-indie-musicians

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “I’ll deal with it later”, you say… “I’m a musician, not a marketer.” But I’m here to tell you that music and marketing aren’t mutually exclusive—you can be good at both! And if you want a thriving career as…

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25 captivating call to action examples to 2x your list growth (and why they work)

25-captivating-call-to-action-examples-to-2x-your-list-growth-(and-why-they-work)

If you want to succeed as a creator, you need an email list full of people who can’t wait to hear from you. To get there, you need call-to-actions that will turn a landing page visitor into an email subscriber. The challenge? CTAs are so important they can become intimidating. Instead of making your CTA pop, you go with a generic one, like a simple…

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Why online communities are the future for creators

why-online-communities-are-the-future-for-creators

From the very first “electronic bulletin board” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. More than any other channel, online communities let creators build a global audience without losing the sense of belonging. That’s why Sid Yadav co-founded Circle, an online community platform, in 2019.…

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7 ways to get over writer’s block

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It can strike at random. One day you’re free-flowing with inspiration and the next you wake up and BAM! Brick wall. You stare at your computer screen for hours and nothing happens. Where did all your creativity go? What happened to those poetic paragraphs that effortlessly typed their way from your brain to your computer screen yesterday? They’re gone, and you feel helpless. Writer’s block…

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How to create a landing page in the next 10 minutes

how-to-create-a-landing-page-in-the-next-10-minutes

Jump ahead Landing page best practices How to build a landing page quickly and easily Make your idea internet official with ConvertKit Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain…

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How to grow your email list for free in 2021

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Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

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4 Expert-approved strategies to grow your audience using LinkedIn

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Jump ahead Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn Start growing your list with LinkedIn today Now I know what you're thinking. LinkedIn? For list building?!? But hear me out. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Lately, though, things have changed. I've noticed…

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10 Downloadable Lead Magnets to Grow Your Email List

10-downloadable-lead-magnets-to-grow-your-email-list

If you’ve been daydreaming about what it would be like to wake up and see your social media follower count triple overnight, you might want to reshift your focus. While growing a social media following is a great way to engage with new people in your audience, it isn’t the best place to grow your audience. Your email list is. Since email subscribers can be…

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How to Create a Newsletter Landing Page

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The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have? When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience. It’s not enough to capture their attention once and never connect with…

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8 Successful Strategies to Promote Your Landing Page

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Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. It even goes beyond a great lead magnet offer. If the right people don’t click on your landing page and see your offer, it doesn’t matter…

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