Case study

How these food bloggers build an engaged email list with ConvertKit

how-these-food-bloggers-build-an-engaged-email-list-with-convertkit

Which is better, an email list of 50,000 or an email list of 5,000? Anyone would pick 50,000 subscribers over 5,000. But that number is only as good as the engagement you receive. If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. That’s exactly why registered dietitian and entrepreneur Jessica Beacom and her team at…

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A step-by-step guide to growing your email list, from a creator with 25,000 subscribers

a-step-by-step-guide-to-growing-your-email-list,-from-a-creator-with-25,000-subscribers

Product designer Femke van Schoonhoven does a little bit of everything. Over the past five years, she’s been the definition of “side hustle,” building a thriving online community of fellow designers through podcasting, online courses, 1:1 coaching, and a paid online community…all while juggling a full-time job. Graphic designer Femke van Schoonhoven has built a thriving online community of 25,000 designers over the past five…

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How writer Chris Craft uses ConvertKit to build his weekly newsletter

how-writer-chris-craft-uses-convertkit-to-build-his-weekly-newsletter

Your weekly newsletter is a staple for your marketing efforts. But how many weeks do you sit down, stare at a blank document, and wonder what to say? Coming up with a consistent cadence of content week after week can feel daunting, to say the least. That’s exactly what writer and musician Chris Craft hopes to help with through InspireFirst, his website and blog dedicated…

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How sponsorship coach Justin Moore had a $40K course launch with ConvertKit

how-sponsorship-coach-justin-moore-had-a-$40k-course-launch-with-convertkit

Justin Moore is on a mission: help creators big and small land a million sponsorships by 2032. It’s a bold goal, but not an impossible one. Justin has been a full-time creator with his wife for a decade, with 1.5 million followers across all platforms. He’s run an influencer marketing agency for six years. In other words, he has deep insights on both sides of…

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How this creator grew his email list to 1000+ subscribers after switching from Substack to ConvertKit

how-this-creator-grew-his-email-list-to-1000+-subscribers-after-switching-from-substack-to-convertkit

From one single idea, Creator Dylan Redekop started his entrepreneurship-focused newsletter, Growth Currency. “I didn’t have a brand or anything,” he says. “I wanted to start writing online and sharing what I knew, things like tools, products, and resources to help other creators like me on a similar path, so I started a Substack newsletter.” Since January 2021, he’s published a weekly, editorial-driven newsletter focused…

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How this graphic designer used ConvertKit landing pages to generate 1800+ subscribers

how-this-graphic-designer-used-convertkit-landing-pages-to-generate-1800+-subscribers

When graphic designer Kelsey Baldwin first launched her business, she had no idea it would become a full-time career. She launched her flagship course, The InDesign Field Guide, in 2015, hoping maybe a few people would sign up. The reality? Kelsey made $18,000 in the initial launch, all through her email list. Kelsey Baldwin, owner of Paper and Oats, quit freelancing to become a creative…

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How artist Shelby Abrahamsen built an email list with 60,000+ subscribers using lead magnets and automations

how-artist-shelby-abrahamsen-built-an-email-list-with-60,000+-subscribers-using-lead-magnets-and-automations

Being creative as an adult is hard. It feels like an indulgence, or that it’s difficult to squeeze into grown-up responsibilities. This is what Shelby Abrahamsen saw in many adults—and herself. She thought that finding the key to productivity would lead to having enough time for creativity. But Abrahamsen gradually discovered that planning and creativity go hand in hand and that when planning is fun,…

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How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers

how-youtuber-nick-true-uses-dedicated-lead-magnets-and-automations-to-grow-his-email-list-to-over-10,000-subscribers

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their…

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How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

how-pinterest-coach-cara-chace-uses-opt-ins-and-evergreen-automations-to-grow-her-audience

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace, who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method, a 12-month marketing program she teaches to busy entrepreneurs. Cara…

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How Marissa Lovell uses ConvertKit to grow her thriving local newsletter in Boise

how-marissa-lovell-uses-convertkit-to-grow-her-thriving-local-newsletter-in-boise

When I first got in touch with Marissa Lovell over Zoom, she answered from her car, hastily admitting she was juggling managing the latest in a series of summer concerts that night in Boise, Idaho. It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. “I’m the kind of person that just likes to talk to people…

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How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

how-podcaster-jay-clouse-uses-convertkit-to-reach-25,000-listeners-every-month

It’s a classic conundrum: Quality vs. consistency. Do you churn out piece after piece after piece, focusing on doing something every day to avoid perfection paralysis? Or do you focus on painstaking work delivered every once in a while? As a creator, it often feels like you have to choose. But for podcaster Jay Clouse, it’s all about getting the best of both. “There's a…

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How artist Jaime Barks spends weeks in the backcountry—and still runs her business

how-artist-jaime-barks-spends-weeks-in-the-backcountry—and-still-runs-her-business

If you had told artist Jaime Barks back in 2020 that 2021 would be her best year ever as an artist, she would have laughed. The outdoor-inspired painter from Chattanooga, TN used nature as her escape and inspiration during lockdown, slowly pivoting from in-person events and sales to an online gallery, sending a regular newsletter, and managing an ecommerce site. Painter Jaime Barks spends as…

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The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

a-daily-dose-of-stoicism:-how-author-ryan-holiday-doubled-his-email-list-one-newsletter-at-a-time

What do Marcus Aurelius, George Washington, Theodore Roosevelt, and General James Mattis have in common? Their leadership style comes back to a 2,000-year-old philosophy: Stoicism. Modern day definitions often pin stoicism as emotionless or boring, but the tenets of the philosophy come down to four values: courage, temperance, justice, and wisdom. Stoicism boils down to a singular idea: we don’t always control what happens to…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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