Case study

How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers

how-youtuber-nick-true-uses-dedicated-lead-magnets-and-automations-to-grow-his-email-list-to-over-10,000-subscribers

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their…

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How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

how-pinterest-coach-cara-chace-uses-opt-ins-and-evergreen-automations-to-grow-her-audience

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace, who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method, a 12-month marketing program she teaches to busy entrepreneurs. Cara…

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How Marissa Lovell uses ConvertKit to grow her thriving local newsletter in Boise

how-marissa-lovell-uses-convertkit-to-grow-her-thriving-local-newsletter-in-boise

When I first got in touch with Marissa Lovell over Zoom, she answered from her car, hastily admitting she was juggling managing the latest in a series of summer concerts that night in Boise, Idaho. It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. “I’m the kind of person that just likes to talk to people…

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How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

how-podcaster-jay-clouse-uses-convertkit-to-reach-25,000-listeners-every-month

It’s a classic conundrum: Quality vs. consistency. Do you churn out piece after piece after piece, focusing on doing something every day to avoid perfection paralysis? Or do you focus on painstaking work delivered every once in a while? As a creator, it often feels like you have to choose. But for podcaster Jay Clouse, it’s all about getting the best of both. “There's a…

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How artist Jaime Barks spends weeks in the backcountry—and still runs her business

how-artist-jaime-barks-spends-weeks-in-the-backcountry—and-still-runs-her-business

If you had told artist Jaime Barks back in 2020 that 2021 would be her best year ever as an artist, she would have laughed. The outdoor-inspired painter from Chattanooga, TN used nature as her escape and inspiration during lockdown, slowly pivoting from in-person events and sales to an online gallery, sending a regular newsletter, and managing an ecommerce site. Painter Jaime Barks spends as…

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The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

a-daily-dose-of-stoicism:-how-author-ryan-holiday-doubled-his-email-list-one-newsletter-at-a-time

What do Marcus Aurelius, George Washington, Theodore Roosevelt, and General James Mattis have in common? Their leadership style comes back to a 2,000-year-old philosophy: Stoicism. Modern day definitions often pin stoicism as emotionless or boring, but the tenets of the philosophy come down to four values: courage, temperance, justice, and wisdom. Stoicism boils down to a singular idea: we don’t always control what happens to…

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The power of a niche: How Monica Lent built a thriving paid community for developers

the-power-of-a-niche:-how-monica-lent-built-a-thriving-paid-community-for-developers

“Niche down. Get super specific with your audience.” In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? Is there a…

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