Commerce

You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think…

The road to monetization for creators isn’t one clear path with set milestones. It’s full of twists and turns. Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already…

As a Canadian, I watched the nightly news with envy as my neighbors to the south hauled $100 flatscreen TVs into their cars every Black Friday. To add salt to my wounds, Cyber Monday followed—another reminder of all the magical savings I was missing. Luckily these days, Black Friday and Cyber Monday are globally recognized, and everyone can take part in the shopping frenzy. And…

You don’t need to spend your life savings on your business idea. Less than $100 per month is enough to turn your digital business into a full-time income. That makes digital products the ideal choice for writers, coaches, and consultants looking to build a sustainable business. Digital products can be sold for $100 thousands of times, but cost less than a few hundred dollars a…

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams. And, even as live music returns…

Pricing. Oh, pricing. It’s a word that strikes fear into the hearts of side-hustlers and seasoned creators alike. Making the leap between creating free content and monetizing your work isn’t always easy—and choosing the right amount to charge is never easy. For most creators, taking the first step into monetization is always met with the most paralyzing question—how do I price this? The reason pricing…

Having a lot of options isn’t always a good thing. It can lead to analysis paralysis—the fear of taking action because you don’t know the right action to take. Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or…

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

There’s a critical step between “I’ve created an ebook” and “I made a sale!” You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you…

You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. But then a twinkle…

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

As a creator, you’ve probably figured out that one of the main streams of income you can create is through building online courses. They’re your way to that sweet, sweet passive income we’ve all been dreaming about. Once you’ve decided you’re ready to roll with your online course and found your audience's main pain point, your next big hurdle to cross before sending your online course…

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “I’ll deal with it later”, you say… “I’m a musician, not a marketer.” But I’m here to tell you that music and marketing aren’t mutually exclusive—you can be good at both! And if you want a thriving career as…

You live to change people’s lives, but you also have big dreams of your own. So what’s your next move? If you’ve felt it’s time to level up your coaching services in 2021, this post is for you. First, we’ll explore what you need to consider when planning your first (or next!) high-end coaching package. Then, we'll tackle the topic that most people feel a…

Jump ahead Corey Haines and finding proof of concept Louis Nicholls sells out on the pre-launch Samar Owais and the value of testing before trying Erin Flynn moves from workshops to a signature course Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales. We’ve found…

Jump ahead It’s easy for anyone to create and sell fonts online 6 secrets to creating and selling fonts online How to set up fonts in your ConvertKit Commerce store Teela Cunningham spent every day as a graphic designer at an agency wondering if her days as an artist were numbered. With a creative director that constantly rejected her designs, she felt squeezed in both…

Jump ahead Why you should sell online courses from your own website 3 options for selling your online course What you need to sell your online courses on your own site How to sell online courses Sell your next online course with ConvertKit Commerce The online course industry is booming. It’s no surprise that selling a digital course is a great way to scale your…

Jump ahead What is onboarding, and why is it so important? 7 tips on how to create a great onboarding experience for digital products + examples Step by step guide: How to leverage email in customer onboarding for digital products Have you ever bought something that needed to be assembled and discovered there were no instructions included in the box? Not only is it frustrating,…

Jump ahead 3 factors that affect ebook pricing Different places you can sell your ebook 5 steps to find the right price for your ebook You’re finally ready to launch your ebook. The last step before releasing your ebook: giving it a price tag. Easy, right? You might be tempted to come up with your ebook price based on gut feeling. You may want to…

Jump ahead Why you should focus on building your email list Build a hyper-interested email list with a specific lead magnet Pre-sell your ebook Show what’s inside with a table of contents Use automated email sequences Add and promote extra ebook formats and additional resources Build and nurture a dedicated social following Create an ebook marketing plan you can rely on   You have an…