Commerce

Ever bought an item just because it was on sale? You’re not alone. Discounts are hard to resist because customers feel like they’re winning by purchasing an item for several dollars less than it’s worth. Seasonal discounts like Thanksgiving, Black Friday, and Cyber Monday deals are even more enticing. While you’ll be doing your fair of shopping, as a creator, discounts are an effective way

Two years ago, we launched ConvertKit Commerce to give creators like you the easiest path to offer and sell your digital products online. Whether it was your first or next launch, with Commerce, you could build your product page and market it to your audience—all within the same platform. Your success as a creator is what we look forward to and what we love celebrating

“Nothing happens until something moves.” This quote, often attributed to Albert Einstein, is about physics. Particles, atoms, molecules—no matter what it is, there’s no reaction without the action first. Even so, he might as well have been talking about generating income in your business as a creator. There are plenty of ecommerce platforms out there. Each of them offers a suite of features to help

You’re a creator. You’re passionate and hardworking, but maybe you’re not seeing the revenue you want. You’re not alone: Over 65% of content creators make less than $10K a year. Not everyone can be as fortunate as comedy influencer Lele Pons (who now earns $180K per Instagram post.) Although… that’d be nice, right? The good news is that a cohort on the rise within the

Creators all have one thing in common: the curse of knowledge. You have expertise in something, from educating to entertaining, and it’s a unique skill set that other people would love to learn. Yet the curse of knowledge makes you forget that at one point, you had minimal understanding of your expertise regardless of your niche (guitarist, writer, developer, etc.) But, you had a curiosity

Pricing is more than just setting a price. It’s a marketing tactic that you can use to convert your audience into customers. That’s why the suite of pricing methods you have access to is so important, and why we’ve just expanded ours and rolled out payment plans in ConvertKit Commerce. With payment plans, you get the guaranteed commitment of one-time payments and the predictable recurring…

You’ve worked hard to build your audience. You know that developing and launching a product will take time—but you want to get paid for your hard work sooner. (Read: for the dozens or hundreds of hours you spent creating blog posts, newsletters, videos, podcasts, and other hyper-valuable resources.) The way to make it happen? By setting up a tip jar. It’s the easiest way to…

To buy or not to buy, that is the question…the question we as consumers have to answer every day. And it’s not always an easy answer. Some days you might come across something you really want—like software to help your biz run smoothly—but it’s out of your price range. And instead of pulling the trigger, you reluctantly take the item out of your cart. As…

Most creators are familiar with the feast and famine cycle. Some months are great—your digital products fly off the cyber shelves, and your schedule is packed with projects. But other months, you struggle to find work, and sales trickle in. The entrepreneur-roller-coaster isn’t quite as fun as the ones at your local fair… For a smoother ride, you need a way to develop consistent income.…

You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think…

The road to monetization for creators isn’t one clear path with set milestones. It’s full of twists and turns. Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already…

As a Canadian, I watched the nightly news with envy as my neighbors to the south hauled $100 flatscreen TVs into their cars every Black Friday. To add salt to my wounds, Cyber Monday followed—another reminder of all the magical savings I was missing. Luckily these days, Black Friday and Cyber Monday are globally recognized, and everyone can take part in the shopping frenzy. And…

You don’t need to spend your life savings on your business idea. Less than $100 per month is enough to turn your digital business into a full-time income. That makes digital products the ideal choice for writers, coaches, and consultants looking to build a sustainable business. Digital products can be sold for $100 thousands of times, but cost less than a few hundred dollars a…

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams. And, even as live music returns…

Pricing. Oh, pricing. It’s a word that strikes fear into the hearts of side-hustlers and seasoned creators alike. Making the leap between creating free content and monetizing your work isn’t always easy—and choosing the right amount to charge is never easy. For most creators, taking the first step into monetization is always met with the most paralyzing question—how do I price this? The reason pricing…

Having a lot of options isn’t always a good thing. It can lead to analysis paralysis—the fear of taking action because you don’t know the right action to take. Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or…

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

There’s a critical step between “I’ve created an ebook” and “I made a sale!” You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you…

You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. It’s not a lack of ideas you struggle with—it’s finding enough hours in the day to bring them all to life. Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. But then a twinkle…

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…