Deliverability

What your ESP can (and can’t) do for your deliverability

what-your-esp-can-(and-can’t)-do-for-your-deliverability

In episode 11 of the Deliverability Defined podcast, Melissa and I discuss the ways that your ESP can help your deliverability, but also all of the things your ESP can’t help with. What’s an ESP? ESP stands for Email Service Provider. An ESP is a platform that allows you to send emails to your audience. For example, ConvertKit is an ESP. There are thousands of…

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List Validation 101 with Lauren Meyer

list-validation-101-with-lauren-meyer

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Meyer to discuss list validation and deliverability best practices: Meet Lauren Meyer Lauren is an email deliverability expert with 14 years of experience in email marketing. Her wealth of experience has led her to her current role at Kickbox, where she is the VP of Industry Relations and…

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Demystifying blocklists

demystifying-blocklists

Jump ahead What is a blocklist? Typical reasons for getting blocklisted Lean on your ESP for help How to get removed from a blocklist How to tell if a blocklist is impacting you How to fix the root issues that cause blocklistings Summary   In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if…

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Hey.com: The new mailbox provider that blocks “Spy Tracker” pixels

hey.com:-the-new-mailbox-provider-that-blocks-“spy-tracker”-pixels

Jump ahead General pros and cons of HEY HEY’s goal is to modernize email HEY places important messages in the imbox — and that isn’t a typo HEY takes a tough stance on open tracking pixels Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need…

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ConvertKit’s June 2020 Deliverability Report

convertkit’s-june-2020-deliverability-report

To live out our “working in public” value, we publish monthly deliverability reports to give you insight into ConvertKit’s performance. (June 2020) One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform…

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Meaningful metrics: Going beyond open rates

meaningful-metrics:-going-beyond-open-rates

Jump ahead Meaningful metrics Summary Links Try ConvertKit's deliverability in action Stay in touch In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes…

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Avoid spam traps the right way

avoid-spam-traps-the-right-way

Jump ahead Avoiding spam traps the right way Main takeaways Spam trap addresses are always kept secret How to avoid spam traps Links Stay in touch   In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices Note: This podcast episode was pre-recorded…

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ConvertKit’s May 2020 Deliverability Report

convertkit’s-may-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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Protecting yourself from listbombing

protecting-yourself-from-listbombing

Table of Contents Main takeaways Links Stay in touch In episode 4 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about listbombing, how it can damage your sender reputation, and how to protect your deliverability. Protecting yourself from listbombing Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you…

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Content: How much does it impact deliverability?

content:-how-much-does-it-impact-deliverability?

Jump ahead Email content alone won't send emails to spam the way it used to Content impacts deliverability, but not in the way many people think it does Content guidelines that still matter Next week on Deliverability Defined In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your…

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Sender reputation: The road to inbox placement

sender-reputation:-the-road-to-inbox-placement

Jump ahead What is sender reputation? Positive signals Negative signals How to recover from a damaged reputation Next week on Deliverability Defined In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. What is sender reputation? The domain that you use to send emails carries around…

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How email marketing and deliverability help you reach your audience

how-email-marketing-and-deliverability-help-you-reach-your-audience

Jump ahead Why email marketing is important What is deliverability? Why deliverability is crucial to your business success In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important In today’s world, it’s pretty common to…

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The Deliverability Defined Podcast is coming June 16th

the-deliverability-defined-podcast-is-coming-june-16th

We’re excited to announce that we are adding another podcast to our lineup — the Deliverability Defined podcast! One of our values at ConvertKit is to teach everything we know, and we want to live out this value by bringing clarity to a topic that can be tough to find information about: email deliverability. Each week, you’ll hear from myself, Alyssa Dulin (the Deliverability Lead…

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ConvertKit’s April 2020 Deliverability Report

convertkit’s-april-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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