Deliverability

ConvertKit’s May 2022 Deliverability Report

convertkit’s-may-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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ConvertKit’s April 2022 Deliverability Report

convertkit’s-april-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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ConvertKit’s March 2022 Deliverability Report

convertkit’s-march-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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ConvertKit’s February 2022 Deliverability Report

convertkit’s-february-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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What creators need to know about ever-changing spam filters

what-creators-need-to-know-about-ever-changing-spam-filters

In the last few weeks, we’ve seen some adjustments in the deliverability world. For some senders, messages that normally go to the inbox were going to the spam folder, especially for their Gmail subscribers. Even when checking my own spam folder, I found emails from some of my favorite creators and businesses, all using a wide variety of ESPs (email service providers) to send their…

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How to fix reputation issues with Gmail

how-to-fix-reputation-issues-with-gmail

According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way to respond? While every…

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How to clean your list

how-to-clean-your-list

From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying. But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. Well, at least the subscribers…

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Email behind the scenes

email-behind-the-scenes

Many creators know the ins and outs of authentication, spam traps, BIMI, and listbombing. And if you’ve been creating for a while, you probably understand best practices for email strategy and creative tips for encouraging engagement. But what about the basics? Do you really understand what happens to your email after clicking “send”? Most creators don’t, and there’s a strong case for shifting that statistic.…

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How to learn from unsubscribes

how-to-learn-from-unsubscribes

Rejection is a terrible feeling. Especially when you’re pouring everything into a business and yearning for the approval of a new audience. But there are things to learn from every negative in life, and unsubscribes are no different. So if you’re feeling down about your unsubscribes, consider this: the unsubscribe button is an automated list-cleaner, allowing subscribers the option to opt-out themselves, saving you the…

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ConvertKit’s January 2022 Deliverability Report

convertkit’s-january-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

Top 5 email myths

top-5-email-myths

Are there tips and tricks to avoiding the promotions tab? Can simple keywords send you straight to the spam folder? Is email on the way out? Misinformation about best practices can send your email strategy spiraling. While it sounds cliché, avoid trusting everything you read on the internet. Because despite living in the era of information, many email mythologies have survived. If you’re feeling lost…

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The audience-building flywheel

the-audience-building-flywheel

A question creators commonly ask is, “how do I get more subscribers?” As a brand new creator, finding followers is probably your top concern. And although there are many answers depending on who you ask, the best explanation may be something called the flywheel effect. In short, you have to put out content consistently and strategically, blending social media with email to reach the most…

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Real world examples of great emails

real-world-examples-of-great-emails

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.” Today, Alyssa and Melissa break down some of their favorite examples. Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email…

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ConvertKit’s December 2021 Deliverability Report

convertkit’s-december-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

Read More »

The future of email

the-future-of-email

If you could peek into a crystal ball and see the next 10 or 15 years of email evolution, what would it look like? Are the strategies you’re implementing ready for the future? Many say that in a world of ever-changing algorithms, email stays the same. While it’s never an exact science, the predictability and control senders have over their content certainly makes email an…

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Utilizing BIMI to display your logo in subscribers’ mailboxes

utilizing-bimi-to-display-your-logo-in-subscribers’-mailboxes

What happens when security and style combine? Enter BIMI, or Brand Indicators for Message Identification, a text record that lives in your DNS records and helps verify your email address against phishers with malicious intent. This verification can be found in the brand’s logo, conveniently embedded in a sender’s email. While this high-tech security option may be a tough bet for small creators working alone,…

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Why some subscribers don’t confirm their opt-in

why-some-subscribers-don’t-confirm-their-opt-in

As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. But of all our worries, is an unconfirmed subscriber really something to stress over? After all, what’s “normal” subscriber behavior? It might be time to rethink how you…

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How iOS 15 has impacted open rates for creators

how-ios-15-has-impacted-open-rates-for-creators

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load…

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Protecting your email list and reputation

protecting-your-email-list-and-reputation

As creators, trust is everything. The trust between you and the subscribers who stay tuned is the foundation of your business and the source of your creative freedom. And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. Unfortunately, an email list and…

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ConvertKit’s November 2021 Deliverability Report

convertkit’s-november-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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