Digital Marketing

Would you buy a glass of virtual lemonade? It won’t quench your thirst. In fact, you can’t even drink it. But that didn’t stop those who bought virtual lemonade from seven-year-old Morgan Marsh-McGlone. In the end, Morgan sold over $50,000 of her pretend lemonade. Like many seven-year-olds, Morgan dreamed of serving up ice-cold lemonade from her very own stand. However, it was 2020, and lemonade

There’s an old proverb about the best time to plant a tree. The best time to plant it was twenty years ago. The second-best time is today. The same is true for Black Friday prep. You can’t wait until it rolls around… the sooner you start making plans, the better. Shoppers are ready to spend, too: The average American spends $400 on Black Friday. Between

There are three reasons that usually hold people back from getting press and media attention for their business: Most entrepreneurial creators typically think they’re not ready yet for press, so they wait for some mythical “someday” when they are “ready.” They think there’s nothing special or unique about them that they can share with the media. If they’re already thinking about it, they think it’s

Edward Bernays knew exactly what he was doing when he hired ten women to light up their cigarettes during the 1929 Easter Parade in New York. Back then, it was uncommon for women to smoke, so when these women lit up, women all over America saw it as an act of liberation. And they wanted in. Tobacco sales rose. Women felt empowered smoking in public.

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

Launch a new lead magnet. Post on Instagram. Send your weekly newsletter. The list goes on—you’re already doing a lot to market your creative business. Ever feel like there’s no chance to slow down and take a break from creating new content all the time? If you nodded your head, you might be missing a piece of the puzzle that gives you leverage for longer.…