Digital Marketing

Give back this holiday season with a Giving Tuesday campaign: a step-by-step roadmap for creators

give-back-this-holiday-season-with-a-giving-tuesday-campaign:-a-step-by-step-roadmap-for-creators

Would you buy a glass of virtual lemonade? It won’t quench your thirst. In fact, you can’t even drink it. But that didn’t stop those who bought virtual lemonade from seven-year-old Morgan Marsh-McGlone. In the end, Morgan sold over $50,000 of her pretend lemonade. Like many seven-year-olds, Morgan dreamed of serving up ice-cold lemonade from her very own stand. However, it was 2020, and lemonade

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Get press yourself: How to come up with media-worthy stories to get your business featured in top-tier media

get-press-yourself:-how-to-come-up-with-media-worthy-stories-to-get-your-business-featured-in-top-tier-media

There are three reasons that usually hold people back from getting press and media attention for their business: Most entrepreneurial creators typically think they’re not ready yet for press, so they wait for some mythical “someday” when they are “ready.” They think there’s nothing special or unique about them that they can share with the media. If they’re already thinking about it, they think it’s

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The 5 types of public relations for creators + how to implement them

the-5-types-of-public-relations-for-creators-+-how-to-implement-them

Edward Bernays knew exactly what he was doing when he hired ten women to light up their cigarettes during the 1929 Easter Parade in New York. Back then, it was uncommon for women to smoke, so when these women lit up, women all over America saw it as an act of liberation. And they wanted in. Tobacco sales rose. Women felt empowered smoking in public.

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Creators! It’s time for a fresh start

creators!-it’s-time-for-a-fresh-start

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

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Creators! It’s time for a fresh start

creators!-it’s-time-for-a-fresh-start

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content. Fast forward a few months, and you’re swimming in subscriptions, overwhelmed by what you signed up for, and feel lost about what to do next. You’re not alone. So many creators jump headfirst into email marketing

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