Email Marketing

How to scale your creative business with email marketing

how-to-scale-your-creative-business-with-email-marketing

You’ve probably felt the siren call before: “Scale, scale, scale.” But usually, that means one thing: “Hustle, hustle, hustle.” Running a creative business isn’t easy. We’re all struggling with burnout these days — 52% of Americans say they’re burned out in 2021 — and pushing yourself to grow for growth’s sake isn’t going to necessarily work for everyone. When it comes to scaling your business,…

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5 best low-cost email marketing tools for content creators on a budget

5-best-low-cost-email-marketing-tools-for-content-creators-on-a-budget

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

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7 automations authors can use to connect with their fans and sell books

7-automations-authors-can-use-to-connect-with-their-fans-and-sell-books

When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments? Telling your subscribers where to buy your latest book. Or asking if they would share your work with a friend. Or deciding…

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7 email automation templates to add to your coaching business

7-email-automation-templates-to-add-to-your-coaching-business

You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation…

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Why every musician needs email marketing

why-every-musician-needs-email-marketing

Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks. MIDI made its way back to the mainstream after decades of being associated with elevator music, ABBA released a stellar comeback album, and Natasha Bedingfield has a hit on TikTok with her 2000s banger “Unwritten.” Let’s be…

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How musicians can have their best album release with email automation

how-musicians-can-have-their-best-album-release-with-email-automation

You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience. Musicians who want to grow their fanbase without cutting into essential creative work time can turn to automated emails to…

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The ultimate guide to email marketing for authors

the-ultimate-guide-to-email-marketing-for-authors

In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author— But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether…

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5 automation examples for podcasters

5-automation-examples-for-podcasters

To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating. Still, we’d all be lying to ourselves if we didn’t admit it was sometimes exhausting and pulled us…

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Visual automation templates: Get a headstart on your funnels

visual-automation-templates:-get-a-headstart-on-your-funnels

Email marketing is more than just writing the contents of each email. It’s about understanding your audience’s journey and curating the experience you want for them. But where do you find time to do this? While you can automatically add tags, manage segments, and enter email sequences with visual automations, building them can also be quite a task by itself. You have to consider where…

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10 exceptional welcome email examples you can steal (and why they work)

10-exceptional-welcome-email-examples-you-can-steal-(and-why-they-work)

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. But to get that exclusive invitation, just like with anything in life, you need to leave a…

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3 ways creators can use personalized email to grow their business

3-ways-creators-can-use-personalized-email-to-grow-their-business

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. You open it up to reveal a birthday card addressed to you from an old friend. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday. That feels pretty special, right? A message is received much better when…

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How to perfect the sign-up process

how-to-perfect-the-sign-up-process

As a new creator, you may feel like reaching as many eyeballs as possible is the most crucial end goal. Just remember, not all subscribers are created equal. Opt-in forms help weed out unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability. However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through…

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How to level up your emails with automation

how-to-level-up-your-emails-with-automation

Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimidating. However, automation opens the doors for incredible results and makes your life as a sender much easier. It’s a cardinal rule of business that you should never treat every customer (or every subscriber) the same. The beauty of automation is that…

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ecommerce-email-marketing:-7-tried-and-true-tactics-to-sell-your-online-products-in-2021

Does this sound familiar? You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Yikes. It’s easy to get overwhelmed and just send everything there to the trash. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products…

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Feedburner is shutting down. Long live Feedburner.

feedburner-is-shutting-down-long-live-feedburner.

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great (I still miss Google Reader) and not-so-great (I’m having flashbacks to Google+), the tech giant has earned a reputation for poisoning products in their prime. But one product in Google’s lineup has been a rare exception to the rule, outliving rumors of its impending demise for nearly two decades.…

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How to recover from an email fail

how-to-recover-from-an-email-fail

Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I send a test email by mistake? What if there’s a broken link or typos or lingering placeholder text? So, if and when the dreaded email fail happens to you, what can you do?…

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

how-fabric-designer-bonnie-christine-doubled-her-email-list-5-years-running-and-created-a-million-dollar-business

Fabric designer Bonnie Christine never guessed that she would be running a million-dollar business someday. “I was crafty growing up. I loved to draw, but I wouldn't have considered myself an artist at the time,” she says. “I made enough progress for me to see it actually happening, and that definitely kept me going.” Bonnie Christine showing off one of her designs. Image via Bonnie…

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5 strategies to turn your Instagram audience into email subscribers

5-strategies-to-turn-your-instagram-audience-into-email-subscribers

There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you. Studies peg global reach on Instagram at only 34.37%—that means if you have 10,000 followers, only a third of them will even see your content. Whether you’re a musician, podcaster, or writer,…

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The essential guide to email segmentation

the-essential-guide-to-email-segmentation

How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. You’re so over hearing from them. You’re not invested. You…

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