Email Marketing

6 advanced email automations for creators looking to scale


A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

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How these food bloggers build an engaged email list with ConvertKit


Which is better, an email list of 50,000 or an email list of 5,000? Anyone would pick 50,000 subscribers over 5,000. But that number is only as good as the engagement you receive. If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. That’s exactly why registered dietitian and entrepreneur Jessica Beacom and her team at…

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A step-by-step guide to growing your email list, from a creator with 25,000 subscribers


Product designer Femke van Schoonhoven does a little bit of everything. Over the past five years, she’s been the definition of “side hustle,” building a thriving online community of fellow designers through podcasting, online courses, 1:1 coaching, and a paid online community…all while juggling a full-time job. Graphic designer Femke van Schoonhoven has built a thriving online community of 25,000 designers over the past five…

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How email automations gives food bloggers the perfect blend of growth and personalization


Email automation is to content creators what mise en place is to chefs. Both help you work more efficiently. And both benefit food bloggers. When chefs use mise en place, they prep and portion ingredients so that the actual cooking or baking runs seamlessly. Similarly, email automation is a strategy to create marketing before you need it and set it to send at just the…

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5 ways creators can use email and social media together


Twitter, Facebook, Instagram, LinkedIn, TikTok…the list of social media channels to master continues to grow. Social media is a natural starting point to promote what you’re doing—after all, it’s where your customers are. (And let’s be real, we’re all scrolling our phones at some point during the day.) But social media isn’t truly yours to command. I mean, who here has been personally victimized by…

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2022 email marketing statistics report for the creator economy


Say it with me: progress over perfection. Every day, ConvertKit creators put one email in front of the other to grow their audience. But there will always be a new goal, a budding idea, and a milestone just beyond your current reach. Instead of waiting for the ever-elusive “someday” where everything goes perfectly to plan, you can use email metrics right now to learn and…

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Finding email’s place in a crowded creator economy


Email gets a bad rep these days. It’s considered too spammy, invasive, and impersonal by many, and some think it’s on its way out. But is it really such a tech dinosaur? We don’t think so. Email stands alone in a few key categories you may have never considered. We don’t think email will ever die—and it’s a powerful tool to wield as a creator…

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8 email automation templates to help you sell digital products


This year, you could sell your digital products around the clock to people across the globe. But you can’t do it by sending emails manually—unless you’ve always dreamt of staying awake for 36 hours straight for the love of the #hustle. The better option is using email marketing automations to promote your products. Think of this strategy as a digital email assistant that sends the…

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6 steps to creating a challenge that grows your list


Email is one of the most lucrative marketing channels for creators. With returns of $35 for every $1 spent, it’s no surprise that businesses find email marketing critical to their success. But to reap the rewards of email marketing, you first need to grow—and maintain—an engaged email list by creating personalized content tailored to your audience. Easier said than done though, right? If you're scratching…

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How artist Shelby Abrahamsen built an email list with 60,000+ subscribers using lead magnets and automations


Being creative as an adult is hard. It feels like an indulgence, or that it’s difficult to squeeze into grown-up responsibilities. This is what Shelby Abrahamsen saw in many adults—and herself. She thought that finding the key to productivity would lead to having enough time for creativity. But Abrahamsen gradually discovered that planning and creativity go hand in hand and that when planning is fun,…

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How a flywheel model can help grow your creative business


The last time you bought something, it probably wasn’t out of the blue. Even if you made an impulse purchase — hey, we all do it — you likely had some relationship with the brand before you clicked the buy button. Maybe you follow them on social media. Maybe a too-good-to-pass-up discount landed in your inbox. But something tipped you from thinking about maybe buying…

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How to scale your creative business with email marketing


You’ve probably felt the siren call before: “Scale, scale, scale.” But usually, that means one thing: “Hustle, hustle, hustle.” Running a creative business isn’t easy. We’re all struggling with burnout these days — 52% of Americans say they’re burned out in 2021 — and pushing yourself to grow for growth’s sake isn’t going to necessarily work for everyone. When it comes to scaling your business,…

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5 best low-cost email marketing tools for content creators on a budget


Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

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7 automations authors can use to connect with their fans and sell books


When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments? Telling your subscribers where to buy your latest book. Or asking if they would share your work with a friend. Or deciding…

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7 email automation templates to add to your coaching business


You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation…

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Why every musician needs email marketing


Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks. MIDI made its way back to the mainstream after decades of being associated with elevator music, ABBA released a stellar comeback album, and Natasha Bedingfield has a hit on TikTok with her 2000s banger “Unwritten.” Let’s be…

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How musicians can have their best album release with email automation


You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience. Musicians who want to grow their fanbase without cutting into essential creative work time can turn to automated emails to…

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The ultimate guide to email marketing for authors


In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author— But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether…

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5 automation examples for podcasters


To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating. Still, we’d all be lying to ourselves if we didn’t admit it was sometimes exhausting and pulled us…

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