Music marketing

Teaching music online is a great way for musicians to make money

teaching-music-online-is-a-great-way-for-musicians-to-make-money

We've all heard the (frankly, rude) adage, “those who can't do, teach.” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We think that should be applauded—not ridiculed nor diminished. Teaching lessons is a fantastic way for musicians to fill time—and earn extra revenue—between other gigs, or can be a fulfilling…

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An indie artist’s essential guide to Spotify

an-indie-artist’s-essential-guide-to-spotify

Getting your music on Spotify is a rite of passage for musicians in the modern era. And that's not a bad thing. Music distribution used to be a difficult task, but now all you need for your music to be accessible to the masses is a decent internet connection and a DistroKid subscription. But it's not enough to simply put your music on Spotify and…

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How to build your first home recording studio on a budget

how-to-build-your-first-home-recording-studio-on-a-budget

It used to be that you had to know someone who knows someone to get professional-sounding recordings of your music. Maybe you were like Queen and lucked into testing out a new studio's equipment. Or perhaps your cousin recorded church choirs a la That Thing You Do. Thankfully, computers have democratized the recording process. Now, you can record GRAMMY-worthy tracks from the comfort of your…

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Make your first impression count with a remarkable musician bio

make-your-first-impression-count-with-a-remarkable-musician-bio

If you're here, you probably already know that having a solid musician bio is incredibly important. It is! It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit) or directly after first hearing your music. Writing a musician bio for yourself sounds like the easiest thing in the world—that is, until you sit down…

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10 ways musicians are making money online in 2021

10-ways-musicians-are-making-money-online-in-2021

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams. And, even as live music returns…

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Here’s how to get your music featured on Spotify playlists in 2021

here’s-how-to-get-your-music-featured-on-spotify-playlists-in-2021

To say the streaming service Spotify changed the music industry is an understatement. Spotify, with its 356 million users, essentially ended the dreaded peer-to-peer sharing that decimated the music business in the late '90s. It has also given musicians new ways to promote their music—most notably through Spotify playlists. When you consider the enormous promotional potential of Spotify playlists, it should be obvious that landing…

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Every musician needs an EPK—here’s how to build one for free

every-musician-needs-an-epk—here’s-how-to-build-one-for-free

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists. These days technology has changed, and press kits have…

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The 80/20 Rule: How one band uses ConvertKit to reach more fans

the-80/20-rule:-how-one-band-uses-convertkit-to-reach-more-fans

Ryan Baustert, like most musicians, didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area. 18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and…

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25+ direct-to-fan marketing tools for indie musicians

25+-direct-to-fan-marketing-tools-for-indie-musicians

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “I’ll deal with it later”, you say… “I’m a musician, not a marketer.” But I’m here to tell you that music and marketing aren’t mutually exclusive—you can be good at both! And if you want a thriving career as…

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