Podcasting

How to start and launch a profitable podcast from scratch

how-to-start-and-launch-a-profitable-podcast-from-scratch

Podcasts—audio episodes people download or stream online—let you invite your audience into your world. It feels like you’re right there telling stories and passing along advice the moment your listeners pop in their earbuds. And there’s no shortage of people searching for podcasts to add to their playlist: in 2021, 120 million Americans tuned in to their favorite podcasts. That’s roughly 1 in 3 people…

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5 automation examples for podcasters

5-automation-examples-for-podcasters

To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating. Still, we’d all be lying to ourselves if we didn’t admit it was sometimes exhausting and pulled us…

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How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

how-podcaster-jay-clouse-uses-convertkit-to-reach-25,000-listeners-every-month

It’s a classic conundrum: Quality vs. consistency. Do you churn out piece after piece after piece, focusing on doing something every day to avoid perfection paralysis? Or do you focus on painstaking work delivered every once in a while? As a creator, it often feels like you have to choose. But for podcaster Jay Clouse, it’s all about getting the best of both. “There's a…

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Demystifying podcast metrics: The top 7 stats for savvy podcasters

demystifying-podcast-metrics:-the-top-7-stats-for-savvy-podcasters

Imagine a road trip without any signs. Not a single indicator for what road you’re on, which exit you’re approaching, or how fast you can go. Sure, you’d still have your road trip playlist and snacks to keep you company. With the right outlook, it could even be fun. But you can probably forget about making it to your intended destination in good time. Hosting…

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Is your podcast helping you grow your business? Here’s how to find out

is-your-podcast-helping-you-grow-your-business?-here’s-how-to-find-out

Your podcast downloads are climbing up and up every week, and you just landed a dream guest. It feels like your podcast is growing—and that’s a wonderful feeling. Do you know what’s really making all the difference, though? Could you pinpoint what percent of customers converted because of your podcast? Are you aware of which promotional channels are bringing in the most listeners? If you…

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32 of the best podcast names (and how to name your podcast)

32-of-the-best-podcast-names-(and-how-to-name-your-podcast)

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name. The…

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7 popular podcast formats: Which one is right for you?

7-popular-podcast-formats:-which-one-is-right-for-you?

Podcasts are a big deal. An estimated 48 million episodes are floating around on the internet, and in 2020 more than a third of Americans listened to podcasts regularly. It’s understandable if you want to get in on the action and add your perspective to the podcast conversation. After the initial buzz of “I think I’m going to actually do it!” you’re faced with a…

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6 Best practices for effective podcast landing pages

6-best-practices-for-effective-podcast-landing-pages

Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

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3 Legal Steps Podcasters Often Forget About

3-legal-steps-podcasters-often-forget-about

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. As an attorney who has been a podcast host and has worked with creatives and content creators…

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