Why are my open rates dropping?


If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as…

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How to use Twitter to build your email list


Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list. Don’t…

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How to level up your emails with automation


Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimidating. However, automation opens the doors for incredible results and makes your life as a sender much easier. It’s a cardinal rule of business that you should never treat every customer (or every subscriber) the same. The beauty of automation is that…

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Why do emails bounce?


So often we view emails as a one-way conversation. In reality, there are plenty of complicated mechanics that go on behind-the-scenes between both sender and the receiving server. But what really goes on when an email bounces? Is it the fault of the ESP? Should we clean our lists of every email address that bounces? Like everything with deliverability, finding the why behind your email…

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How to recover from an email fail


Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I send a test email by mistake? What if there’s a broken link or typos or lingering placeholder text? So, if and when the dreaded email fail happens to you, what can you do?…

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A day in the life of a deliverability expert


Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works. From educating to solving problems and balancing tech skills with empathy,…

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Things to check before you click “send”


So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient. Some of…

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Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler


With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…

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How to avoid automatic clicks and opens from skewing your metrics


No matter how much we plan and analyze, there will always be things outside of our control. When it comes to email deliverability, avoiding automatic clicks is sometimes the hardest pitfall to avoid. Nevertheless, there are ways to stand up to security systems and work around the (almost) impossible. In this episode, Alyssa and Melissa explain why automatic clicks are so common and what you…

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How to switch ESPs without damaging your deliverability


Deliverability isn’t an exact science. There’s no hard and fast rule for success, and advice may vary from time to time. But of all the grey areas in email marketing, switching ESPs is probably the most confusing. If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone. That said, there are…

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How musicians can turn fans into superfans through email marketing


In an era of streaming services and a pandemic that’s pushed touring to the side, monetizing music has never been harder. While it may sound old-fashioned for a rockstar, emails can unlock your income potential. In this episode, we’re speaking to musicians looking to monetize their online presence and turn casual followers into fans and superfans. Learn to stay strategic with your releases, use Instagram…

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10 common email marketing mistakes


To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common…

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How writers can earn a living through email


As writers, email marketing should come easy, right? You already know how to engage an audience, use your voice, and create a compelling read. But sometimes, your skills as a narrator don’t always transfer. And, like many writers, maybe you write alone for too long, hesitant to share your work with an email address outside your own. In this episode, we’re battling the mother of…

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How to re-engage subscribers without damaging your deliverability


Realizing that you have a problem is the first step to solving a problem. And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. But like anything else, there’s a right and a wrong way to re-engage. In fact, if you're not careful, your campaign may do more harm than good. So what’s the right…

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Top 4 takeaways from Season 1 of Deliverability Defined


In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. 4 top takeaways from the season We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will…

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Do’s and don’ts of growing your audience


In episode 19 of the Deliverability Defined podcast, Melissa and I discuss the ways that you should and shouldn’t grow your list: List collection has a major impact on deliverability Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability, which, in turn,…

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How to perform a self-led deliverability audit


Jump ahead DIY deliverability audit Deliverability audit steps you can take on your own Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit We want to empower you to take as much control of your email marketing as possible…

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Deliverability terminology you need to know


Jump ahead Deliverability terminology Links Try ConvertKit's deliverability in action Stay in Touch   In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology Delivery When an email is successfully accepted by the receiver’s mailbox at the end of the…

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Pros and Cons of Inbox Placement Tests


Jump ahead Inbox placement tests Inbox placement test pros Inbox placement test cons Links   In episode 16 of the Deliverability Defined podcast, Melissa and I discuss inbox placement tests, how they can be helpful, and how they can fall short. Inbox placement tests Inbox placement tests allow you to know whether your emails are being placed in the inbox, spam folder, or are missing…

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Frequently asked questions about deliverability


Jump ahead Deliverability FAQs Links Try ConvertKit's deliverability in action Stay in touch   In episode 15 of the Deliverability Defined podcast, Melissa and I answer the most common questions we are asked about deliverability: Deliverability FAQs As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost…

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