Podcasts

What your ESP can (and can’t) do for your deliverability

what-your-esp-can-(and-can’t)-do-for-your-deliverability

In episode 11 of the Deliverability Defined podcast, Melissa and I discuss the ways that your ESP can help your deliverability, but also all of the things your ESP can’t help with. What’s an ESP? ESP stands for Email Service Provider. An ESP is a platform that allows you to send emails to your audience. For example, ConvertKit is an ESP. There are thousands of…

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List Validation 101 with Lauren Meyer

list-validation-101-with-lauren-meyer

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Meyer to discuss list validation and deliverability best practices: Meet Lauren Meyer Lauren is an email deliverability expert with 14 years of experience in email marketing. Her wealth of experience has led her to her current role at Kickbox, where she is the VP of Industry Relations and…

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Demystifying blocklists

demystifying-blocklists

Jump ahead What is a blocklist? Typical reasons for getting blocklisted Lean on your ESP for help How to get removed from a blocklist How to tell if a blocklist is impacting you How to fix the root issues that cause blocklistings Summary   In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if…

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication

spf,-dkim,-and-dmarc:-how-to-make-sure-your-emails-pass-these-3-types-of-email-authentication

Jump ahead Authentication (SPF, DKIM, and DMARC) Main takeaways Links Try ConvertKit's deliverability in action Stay in touch   In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Authentication (SPF, DKIM, and DMARC) Email authentication can be very complex,…

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