Social Media

At its core, Twitter is about sharing information and connecting with others. But thanks to leadership changes, many creators who use Twitter to connect with their audience, engage in community, and grow their following have been stressing over whether they’ll lose the ability to share and connect in a safe environment. Trending hashtags like #GoodByeTwitter and #TwitterIsDead do nothing but fuel those fears. The bad

Who was the first creator? It’s popular opinion to say Justin Hall, an undergrad who created the first blog. He called it his personal homepage and used it to share HTML examples. Today, there are 2+ million professional creators. They're making content for niches spanning shark conservation to experiencing a $21,000 flight. The creator economy has changed a lot over the past few decades. It’s

Are you new to the world of Twitter but don’t know how to make the most of it as a creator? Or have you been on Twitter for a while and are struggling to find your people and make an impact? If so, you’re in the right place. Twitter is one of the most popular social media platforms and a channel where creators can fire…

There’s nothing wrong with feeling unconfident on camera. It’s actually pretty normal. You’re used to talking with people with expressions and sharing body language to show you how they’re feeling about what we’re saying. You’re a lot less used to talking to a tiny black circle. Yet, between social media, video calls, video lead magnets, and video courses, you’re on camera more than you’ve ever…

We can all agree on one thing surrounding short-form videos like TikToks and Instagram Reels—that escalated quickly. In 2021, Instagram announced they were no longer a photo-sharing app. They were a video platform. The announcement came from the thriving success of their biggest competitor, TikTok. TikTok brought short-form video into the mainstream with its 29.7 million daily active users. But, growing your audience on Instagram…

We’re all tired of algorithms that don’t make sense. At the beginning of 2022, popular lifestyle influencer Jess Ann Kirby went public to her 137,000 followers about taking a break from Instagram. “Without even thinking about it, I was so mindless,” she wrote on her blog. “I kept asking myself, ‘If Instagram wasn’t responsible for a large part of my financial livelihood, would I still…

Twitter, Facebook, Instagram, LinkedIn, TikTok…the list of social media channels to master continues to grow. Social media is a natural starting point to promote what you’re doing—after all, it’s where your customers are. (And let’s be real, we’re all scrolling our phones at some point during the day.) But social media isn’t truly yours to command. I mean, who here has been personally victimized by…

Would Olivia Rodrigo’s “Drivers License” have become the number one most streamed song of 2021 if it hadn’t been for TikTok? “Drivers License” took over TikTok for months after its release, sparking a trend from musicians to write new lyrics and make TikToks based on different perspectives like: Her ex-boyfriend Olivia’s mom The person driving behind her TikTok loved it. Using TikTok, musicians can share…

Just under 1/7 of the world’s population uses TikTok. In September 2021, TikTok reported 1 billion monthly active users worldwide. That's 45% growth compared to their 689 million monthly active users in July 2020. Creators have taken notice of the newest social media platform’s growth…and the varying interests of its users. People build large niche audiences on the platform for mixing paint, talking about freelancing,…

If Instagram Reels haven’t sucked you down an hour-long rabbit hole yet, we have to assume you have superpowers. Reels are Instagram’s latest foray into video. The quick, vertical videos are taking over newsfeeds worldwide as more creators hop on to the trend. Seeing your favorite creators sing a verse from their newly released song, talk about their favorite topic, or create a funny, relatable…

I’m not much of a gambler. The last time I went to Vegas, I hastily put $20 into the slot machine and *poof*—it was gone faster than the time it took me to pull it out of my wallet. I called it a day and decided my money was better spent on places where I knew I’d get a good return—like the Sugar Factory. As…

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace, who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method, a 12-month marketing program she teaches to busy entrepreneurs. Cara…

Tell me if this sounds familiar: you read a Twitter thread from somebody that made you think, “Wow, that was really good.” Your creative mind immediately sparked an idea. What if you wrote threads too? Could you grow your Twitter following? Break down long videos and articles into bite-sized tweets? Promote your products through strategically written threads? The answer is yes, to all the above.…

Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list. Don’t…

There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you. Studies peg global reach on Instagram at only 34.37%—that means if you have 10,000 followers, only a third of them will even see your content. Whether you’re a musician, podcaster, or writer,…

Jump ahead A quick refresher on Instagram engagement What's a “good” engagement rate on Instagram? How to increase your Instagram engagement (in under 1 hour per week) Repeat this process each week to boost your Instagram engagement Having a large following on Instagram might give you the warm fuzzies—but not every follower is created equal. In fact, your follower count doesn't matter a whole lot.…

Jump ahead Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following Plant the seeds of organic Instagram growth “If only I could get more followers on Instagram, this whole online business thing might get easier.” It's a problem I hear all the time from new creators. It's easy to feel envious of influencers when their Instagram accounts are…

Jump ahead What are Instagram Stories? How to use Instagram Stories How to make Instagram Stories Instagram Story features How to create Instagram Story Highlights. How to use Instagram Story Insights Instagram Stories are one of my favorite aspects of Instagram. I love the ability to quickly share content in a snap and interact with my followers. But they are often overlooked when it comes…

Jump ahead Step #1: Define your Instagram goals Step #2: Get to know your Instagram audience Step #3: Scope out the competition Step #4: Define your Instagram brand Step #5: Review your existing Instagram content and profile Step #6: Plan the content you'll share Step #7: Set up a consistent posting schedule Step #8: Track your progress against your goals Be strategic with your Instagram…

Jump ahead Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn Start growing your list with LinkedIn today Now I know what you're thinking. LinkedIn? For list building?!? But hear me out. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Lately, though, things have changed. I've noticed…