Social Media

The 6 questions to answer before writing your Twitter threads


Tell me if this sounds familiar: you read a Twitter thread from somebody that made you think, “Wow, that was really good.” Your creative mind immediately sparked an idea. What if you wrote threads too? Could you grow your Twitter following? Break down long videos and articles into bite-sized tweets? Promote your products through strategically written threads? The answer is yes, to all the above.…

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How to use Twitter to build your email list


Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list. Don’t…

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5 strategies to turn your Instagram audience into email subscribers


There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you. Studies peg global reach on Instagram at only 34.37%—that means if you have 10,000 followers, only a third of them will even see your content. Whether you’re a musician, podcaster, or writer,…

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How to increase your Instagram engagement (in under 1 hour per week)


Jump ahead A quick refresher on Instagram engagement What's a “good” engagement rate on Instagram? How to increase your Instagram engagement (in under 1 hour per week) Repeat this process each week to boost your Instagram engagement Having a large following on Instagram might give you the warm fuzzies—but not every follower is created equal. In fact, your follower count doesn't matter a whole lot.…

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How to organically grow your Instagram: 5 proven ways to attract followers


Jump ahead Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following Plant the seeds of organic Instagram growth “If only I could get more followers on Instagram, this whole online business thing might get easier.” It's a problem I hear all the time from new creators. It's easy to feel envious of influencers when their Instagram accounts are…

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The complete guide to Instagram Stories for creators


Jump ahead What are Instagram Stories? How to use Instagram Stories How to make Instagram Stories Instagram Story features How to create Instagram Story Highlights. How to use Instagram Story Insights Instagram Stories are one of my favorite aspects of Instagram. I love the ability to quickly share content in a snap and interact with my followers. But they are often overlooked when it comes…

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How to craft a five-star Instagram strategy (in 8 easy steps)


Jump ahead Step #1: Define your Instagram goals Step #2: Get to know your Instagram audience Step #3: Scope out the competition Step #4: Define your Instagram brand Step #5: Review your existing Instagram content and profile Step #6: Plan the content you'll share Step #7: Set up a consistent posting schedule Step #8: Track your progress against your goals Be strategic with your Instagram…

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4 Expert-approved strategies to grow your audience using LinkedIn


Jump ahead Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn Start growing your list with LinkedIn today Now I know what you're thinking. LinkedIn? For list building?!? But hear me out. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Lately, though, things have changed. I've noticed…

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How to write engagement-driving Instagram captions


Jump ahead 11 steps to improve your Instagram captions Captions are crucial for driving engagement Want to take your followers beyond Instagram?   In 2020, the Instagram algorithm will reward engagement more than anything else. The more engagement a post gets, the higher it will appear in your followers’ feeds. This means that engagement should be your goal for most of your Instagram posts if…

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How to get the most out of your Instagram bio


Jump ahead What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success 4 top Instagram bio tips for online creators Get more from your Instagram bio Human beings are wired to make snap judgments. It only takes a blink of an eye to form a first impression of a work colleague, a potential client,…

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16 best practices to grow your Instagram in 2020


Jump ahead Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing Don’t put all your eggs in the Instagram basket Did you know that 68% of Instagram users hop on Instagram to interact with creators? It’s no secret that Instagram is a powerful social media platform for creators to share their work! But whether you’re new…

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How to find the best time to post on Instagram


Jump ahead Why is it important to know when to post on Instagram? How to find the best times to post on Instagram Finding the best time to post your Instagram Stories Other tips for finding the best time to post on Instagram What is the worst time to post on Instagram? Growing your email list through Instagram Finding the best time to post on…

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How does the Instagram algorithm work in 2020?


Jump ahead Out with the old, and in with the new (algorithm) How the Instagram algorithm works in 2020 Does the Instagram algorithm actually work? Seven tips to make the Instagram algorithm work for your business The secret to “beating” the Instagram algorithm? Ever since Instagram nixed their reverse-chronological feed back in 2016, online creators have asked questions (and spread rumors) about how the Instagram…

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Instagram hashtags: How, when, where, & why to use them


Jump ahead What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts How to use Instagram hashtags Tracking hashtags to optimize your Instagram posts Start using Instagram hashtags today Want to build a cohesive funnel from your Instagram page? With 83% of users discovering new products and services on Instagram and another 80% using the platform to…

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Instagram Metrics: How to use Instagram Insights to grow your audience fast


Jump ahead What is Instagram Insights? How to set up your Instagram Professional Account How to access Instagram Insights for your account Get to know your audience with Instagram Insights' Audience tab Track engagement with Instagram Insights' Activity tab Optimize your feed with Instagram Insights' Content tab Exploring metrics for Instagram Stories Using Instagram metrics to improve your strategy Grow your audience with Instagram Insights…

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The Creator’s guide to Instagram image sizes


  Jump ahead: Why choosing the right Instagram image sizes is important A refresher on Instagram aspect ratio and resolution The best sizes for Instagram photo posts The ideal sizes for Instagram video posts The best size for Instagram Stories The best size for IGTV posts The best size for Instagram Live videos The best size for Instagram profile pictures When Instagram first launched in 2010,…

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