Take Yourself Pro

How to raise your rates and prices as a creator


Creators have two kinds of relationships with money: 1. The romantic one: The more money they earn, the more they feel rewarded and validated for their work, pushing themselves further to improve their skills and provide more value to their clients and customers. Our research shows that a creator's happiness levels also increase with revenue. 2. The anxious one: No matter how much creators grow

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7 mistakes creators make from a creator who’s made them


There is a plethora of advice for creators already out there and it feels like everything has already been said about how to create and sell. But what about what not to do when creating and selling? In episode #151 of The Future Belongs to Creators, we steer clear of the traditional tales of success. Instead, we have ConvertKit’s Support Operations Lead, Ben Schoeffler, here

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How to leverage testimonials/case studies to build trust and authority


It’s tough to find credible information on the internet. From false news reports to fake reviews, misinformation is rife. Unfortunately, this causes a lack of trust that can impact your work and audience as a creator. If you want to build credibility in your expertise with your intended audience, you’ll need more than the average blog post, ebook, or other types of content. You’ll need

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Key negotiation strategies for women: earn more, feel confident, and grow your biz


Tell me if you’ve heard this before: women don’t earn as much as men because they don’t ask for more money. This fallacy places the brunt of the wage gap on women’s shoulders and tells women that if they simply ask for more money, they’ll get it. But we know this isn’t true. Research points out that while men and women equally negotiate for higher

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5 ways creators use ConvertKit and Zapier automation to grow their business


You know how they say, “you have the same number of hours in a day as Beyonce?” Workflow automation makes that statement feel a little more believable. Handling the admin of growing your creator business is doable when you only have a handful of subscribers. But as your audience grows, so do your management and promotional tasks. That’s where automation comes in. Workflow automation with

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The ConvertKit Sponsor Network


The ConvertKit Sponsor Network is our newest service that will be an extension of your creator business, helping you source, negotiate, and manage sponsorship deals to help you grow your revenue without doing more work or additional hiring. When creators sell digital products, offer coaching or courses, or write a paid newsletter, they are earning a living online. But did you know that these sorts

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How to create an airtight contract for your creator business


Imagine this: you’ve been creating stellar YouTube content for the past two years. You open your email and see you’ve received a collaboration proposal from a well-known brand. You’re excited, and after reading their proposal, you get on a call and enter into a verbal agreement around deliverables and pricing. You do your part, but when you follow up with them for your payment—radio silence.

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Making six figures with one high-ticket offer


Being a creator means freedom, flexibility, earning good money, and shaping your life the way you want. But, it’s not all rainbows. Most creators start with the aim of selling high unit volumes of low-ticket offers. But, this is only sustainable for building an audience in the initial stages. It’s not enough to scale. Add to that the fact that low-ticket offers require regular updates

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Want to scale your creator business? Retention, not acquisition, might be the key


Doubling 100 subscribers is doable. Doubling 10,000 is daunting. As your creator business matures, it won’t be sustainable to grow your audience at the same rate you used to. That doesn’t mean you have to accept your new plateau and abandon your goals. Instead, you can turn your attention to customer retention and make the most of each customer relationship. This guide will review why

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How to join the creator economy middle class


Media and attention tend to flow to extremes—overnight millionaires or the archetype of the starving artist. Just because the creator economy middle class doesn’t get all the glory doesn’t mean it doesn’t exist. And it doesn’t mean you shouldn’t strive for it. If you want to turn your creator business into a multi-million dollar enterprise, we’ll be there to cheer you on. You don’t have

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The building blocks of professional creators


Ready to become a professional creator? You’ve put the time into creating content that makes people value your brand and building an audience (even if it’s only a few hundred people!). Now, it’s time to turn your side hustle or hobbyist creating into a full-time, profitable business. If you have any doubts about becoming a professional creator, it might soothe your nerves to know that

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Building your professional creator tech stack? Here’s what to include


A piece of software is a lot like a lever—it amplifies force. For every minute you invest in building your audience and business, the right tools can make the impact go further. With the seemingly endless options of apps, automations, and software available, it can be hard to tell what you need and which to choose. This guide will break down the most common tools

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6 advanced email automations for creators looking to scale


A great business runs like a well-oiled machine. Smooth, automatic, and consistent. It works effortlessly around the clock to deliver leads and sales, all without much tinkering from you. And while your business runs in the background, you can focus on what you love: creating and helping even more people. Sounds like a dream, doesn’t it? Setting up automations is the first step to building…

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How to scale your business from 0 to 6 figures with ConvertKit


Six figures. It’s a mythical number for many creators and entrepreneurs—the first sign you’ve “made it.” While you need to nail product-market fit, research and create an ideal customer profile (ICP), and develop an operating model, much of what allows your business to grow has less to do with what you do and more to do with how you do it. As James Clear writes…

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Re-structure your money mindset to help you scale your business and reduce burnout


There are upsides and downsides to being a creator. Controlling your freedom and time? Upside. Fretting over cash flow so much you forget the definition of ‘weekend’? Major downside. The mistake creators make is assuming that more money means fewer problems. “If I just had more money, I would never feel burnt out again!” Is that how it works in practice? No. Unfortunately, there’s one…

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How to scale your creative business with email marketing


You’ve probably felt the siren call before: “Scale, scale, scale.” But usually, that means one thing: “Hustle, hustle, hustle.” Running a creative business isn’t easy. We’re all struggling with burnout these days — 52% of Americans say they’re burned out in 2021 — and pushing yourself to grow for growth’s sake isn’t going to necessarily work for everyone. When it comes to scaling your business,…

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Everything you need to know about virtual assistants as a creator


My number-one secret to a good vacation? Befriending the hotel concierge. Concierges know the ins and outs of the area you’re staying in. They can give you personalized recommendations for activities, get you a table at the hottest restaurant in town, and help you solve unforeseen issues. Now imagine having someone like that for your business. Someone with the expertise to help you with tasks…

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