Video

You’ve seen YouTubers turn their passion for creating videos into full-time jobs—and you want in. Creators are always looking to use YouTube as their video content headquarters. From Vine stars to TikTokers, creators post videos in the hopes of establishing a stronger connection with their audience and getting paid through the YouTube Partner Program. But posting on YouTube and crossing your fingers isn’t the best

There’s nothing wrong with feeling unconfident on camera. It’s actually pretty normal. You’re used to talking with people with expressions and sharing body language to show you how they’re feeling about what we’re saying. You’re a lot less used to talking to a tiny black circle. Yet, between social media, video calls, video lead magnets, and video courses, you’re on camera more than you’ve ever…

We can all agree on one thing surrounding short-form videos like TikToks and Instagram Reels—that escalated quickly. In 2021, Instagram announced they were no longer a photo-sharing app. They were a video platform. The announcement came from the thriving success of their biggest competitor, TikTok. TikTok brought short-form video into the mainstream with its 29.7 million daily active users. But, growing your audience on Instagram…

Just under 1/7 of the world’s population uses TikTok. In September 2021, TikTok reported 1 billion monthly active users worldwide. That's 45% growth compared to their 689 million monthly active users in July 2020. Creators have taken notice of the newest social media platform’s growth…and the varying interests of its users. People build large niche audiences on the platform for mixing paint, talking about freelancing,…

If Instagram Reels haven’t sucked you down an hour-long rabbit hole yet, we have to assume you have superpowers. Reels are Instagram’s latest foray into video. The quick, vertical videos are taking over newsfeeds worldwide as more creators hop on to the trend. Seeing your favorite creators sing a verse from their newly released song, talk about their favorite topic, or create a funny, relatable…

Nowadays, live streaming platforms abound. But once upon a time, there was only one, and that was Twitch. Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. While gaming is still their main focus, creator communities centered around art, music, and talk-based shows have developed as…

Video is the #1 type of content consumed today. At the rate we’re going, we’ll see more than one billion videos uploaded every second by 2022. But when I say “video,” so many creators tell me, “Oh, I don’t do video. I’m not funny.” I totally get it. But in order to be successful today as a creator, you have to prioritize channels like YouTube,…

Jump ahead The 3 ingredients of a high-quality YouTube video 12 steps to shoot a YouTube video Developing your filming style Filming a YouTube video is easy – essentially all you need to do is just grab the closest camera and press record. But if you want to film a good video that people will enjoy watching and makes them want to stick around for…

Jump ahead Focus on YouTube SEO Increase watch time Improve clickthrough rate Encourage engagement Promote your video Get YouTube subscribers to join your email list   Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. So the last thing you want is for your time and effort to go to waste. Which means you need your videos…

Jump ahead How to earn money on YouTube How to decide how to make money on YouTube How to make money on YouTube? Get creative and go beyond the platform Want to connect with (and earn from) your YouTube following outside the platform?   Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views. While…

Jump ahead How to get a YouTube viewer to join your email list How YouTubers are growing their email lists It’s time for you to start growing your email list through your YouTube videos Building an audience on YouTube is one thing, but to take that connection to the next level you need to get your viewers to join your email list. Email is still…

Jump ahead Why you need to be using YouTube Analytics How to access YouTube Analytics Want YouTube insights? Start with the right questions Get the insights you need to grow your audience Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here! YouTube might have begun life…

Jump ahead What are video landing pages? Why use video landing pages? Video landing page best practices The average American spends nearly 40 hours a week watching videos. That's a staggering statistic. Just think about that for a second. It's almost as much time as we spend working. Or, if you're a parent like me, listening to Baby Shark on repeat. It's no wonder, then,…