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Email Marketing Rules

The Last Word on November 2019

the-last-word-on-november-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to GIFs? (Litmus) Dynamic email in Gmail available on Android and…

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Properly Diagnosing Email Performance Problems

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When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver of the issue? Are there multiple issues at work here? What levers can…

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How to Turn Email Addresses on File into Opt-Ins

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Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you…

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Lemonlight: 8 Experts Share Their Tips for Using Video in Email Campaigns

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Video is a steadily growing part of all marketing—especially short-form video. Make the most of this content by promoting it to your email subscribers. Along with seven other digital marketing experts, I recently shared my No. 1 tip for using video as part of an email marketing strategy with video production company Lemonlight. My advice was to be sure to use a play button overlay…

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Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential

optimizing-your-email-signup-forms-to-maximize-your-email-audience-potential

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary. In this post, she breaks down all the major elements that go into creating high-performing, low-friction email signup forms, including……

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A/B Testing: Where Marketers Go Wrong

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Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing…

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The Last Word on October 2019

the-last-word-on-october-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How not to get people to open your emails (Email Geeks Slack) Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers) Consumers Want Emails From Brands to Be Less Promotional and More Informative (AdWeek) How Gmail beat Yahoo and Hotmail to…

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Differentiate Your Messages with These Email From Name Extension Strategies

differentiate-your-messages-with-these-email-from-name-extension-strategies

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand name and logo represent—via advertising, marketing, store environments, and customer experiences. While you’d…

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How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel

how-to-prevent-affiliate-marketing-from-cannibalizing-your-email-channel

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any available coupons, says Peter Briggs, Director of Strategic Services at Oracle Marketing Cloud…

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‘Let’s Be Good’: Lessons in Servant Marketing

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“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than the needs of your business. One way to gauge whether you’re practicing Servant…

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Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

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Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the email deliverability practice at Oracle Marketing Cloud (OMC) Consulting shares the latest news and tips for what to watch out for in our…

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Get Insights from OMC Consulting’s 500+ Marketing Experts Delivered to Your Inbox

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Oracle Marketing Cloud Consulting is excited to launch a new twice-monthly newsletter designed to spark conversations about how brands can seize their digital marketing opportunities and overcome their challenges. Our 500+ consultants have expertise in every facet of digital marketing—from creative and strategy to compliance and automation—and will be sharing insights, advice, and client stories to help marketers envision the future of digital marketing. In…

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Smart Insights: 2020 Email Marketing Trends

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2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email design, especially when it comes to using less copy The increasing role of…

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Holiday Marketing Predictions: What to Expect This Year

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Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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