Email Marketing Rules

8 Ways to Reduce Email List Churn

8-ways-to-reduce-email-list-churn

Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator. The more your list churns, the faster you have to go to avoid…

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How 5G Wireless Will Impact Marketers

how-5g-wireless-will-impact-marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services…

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Litmus Live Week: The Factors that Affect Email Deliverability

litmus-live-week:-the-factors-that-affect-email-deliverability

Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week. To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that…

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Understanding Email Open Rates

understanding-email-open-rates

Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email…

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The Last Word on August 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost) Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek) Most Consumers Will Not Shop In Stores This Black Friday (MediaPost) 10 Incredible Women of Email (that you may not…

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On-Demand Webinar: The Most Critical Email Deliverability Questions

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The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email…

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Watch Out for These 5 Trouble-Making Marketing Outliers

watch-out-for-these-5-trouble-making-marketing-outliers

The chances are high that hiding among your audiences are small groups whose behaviors are so extreme that they skew the overall behavior of your marketing channels in ways that are detrimental. These groups are called outliers and they can: Cloud overall performance data, making it appear that you’re doing much better or much worse than you actually are. Obscure how your core audience is…

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Webbula: Roundup for Email Marketing Holiday Tips

webbula:-roundup-for-email-marketing-holiday-tips

The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to be very different this year, with retailers shifting email campaign volume earlier in…

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Double Opt-In Best Practices

double-opt-in-best-practices

Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a DOI process work? What are the advantages of DOI? What are the disadvantages…

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On-Demand Webinar: The Email Subscriber Lifecycle

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To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from when a visitor or customer signs up for your promotional emails through when…

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On-Demand Webinar: The Hierarchy of Subscriber Needs

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The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs is your roadmap for understanding the various components that create relevance and also…

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EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

emailtalk-podcast:-the-impact-of-coronavirus-on-email-marketing-with-chad-white

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email origin story of how I fell into the email marketing industry How email…

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Webinar on Aug. 26: The Most Critical Email Deliverability Questions

webinar-on-aug.-26:-the-most-critical-email-deliverability-questions

The most critical email deliverability questions are YOUR QUESTIONS. Join Oracle CX Marketing Consulting’s Email Deliverability Services team for this attendee-driven webinar as they answer your questions about any of the issues that fall under the umbrella of email deliverability. For example, they can answer your questions about inbox placement, sender reputation, authentication, privacy legislation, BIMI, seed lists, click bots, spam fingerprinting, email validation, Gmail…

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On-Demand Webinar: The Questions to Ask Instead about Email Marketing ROI

on-demand-webinar:-the-questions-to-ask-instead-about-email-marketing-roi

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

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On-Demand Webinar: Keep Optimizing Email Marketing Webinar

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As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday season? What do watch out for when running sweepstakes to grow your email…

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On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season

on-demand-webinar:-choosing-the-best-days-to-send-email-campaigns-this-holiday-season

This holiday season has the potential to be one of the most turbulent and high stakes in decades. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming these challenges and protecting your revenue goals. Choosing the right email campaign days this…

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The Last Word on July 2020

the-last-word-on-july-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me a discount/offer/surprise, don’t send me a happy birthday email. — 𝔸𝕃𝔼𝕏 (@alexcwilliams) July…

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Webinar on Aug. 4: Keep Optimizing Email Marketing Expert Panel

webinar-on-aug.-4:-keep-optimizing-email-marketing-expert-panel

As a follow-up to my appearance on the Keep Optimizing Podcast, I’ll be joining host Chloe Thomas on Aug. 4 and July’s other guests to talk about email marketing and answer the question: What should be on your to-do list right now? We’ll be discussing the hot email marketing topics AND answering your email marketing questions, including: How do we capitalize on a lockdown-driven surge…

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On-Demand Webinar: Understanding the Mailbox Provider Landscape

on-demand-webinar:-understanding-the-mailbox-provider-landscape

The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. During this 43-minute on-demand webinar, Oracle CX Marketing Consulting’s Clea Moore helps lessen the pain of these changes by catching you up on what the major mailbox providers have been up to so you can take action appropriately. She discusses…

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Planning for a Hard-to-Plan-for 2020 Holiday Season

planning-for-a-hard-to-plan-for-2020-holiday-season

Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, with expectations of a second wave of coronavirus outbreaks and restrictions, most countries around the world slipping into recession, and global supply chains disrupted, it will…

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