Email Marketing Rules

The Last Word on March 2020

the-last-word-on-march-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study Finds (MediaPost) Insightful & entertaining tweets PSA: To all the…

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Best Practices for Disaster and Crisis Messaging

best-practices-for-disaster-and-crisis-messaging

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text…

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Prepare for the Holiday Season by Experimenting & Testing Now

prepare-for-the-holiday-season-by-experimenting-&-testing-now

The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. This is why Experimentation & Testing and is one of our six…

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Holiday Marketing Quarterly: Second Quarter 2020 Checklist

holiday-marketing-quarterly:-second-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our second quarter guide contains a 19-point checklist and is…

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Real-Time and Predictive Data Fuel the Best Customer Interactions

real-time-and-predictive-data-fuel-the-best-customer-interactions

Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should be done to enhance them. In…

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Knowing Your Customers So Well You Can Predict Their Needs

knowing-your-customers-so-well-you-can-predict-their-needs

In part 1 of this series on B2C personalization and automation, we looked at the importance of responsiveness and reacting to customer behaviors. In part 2, we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next? The next and final step is…

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On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020

on-demand-webinar:-the-highest-impact-email-marketing-trends-of-2020

To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants say will have…

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The Last Word on February 2020

the-last-word-on-february-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look Ahead to 2020 (BIMI Group) Insightful & entertaining tweets Roses are red, Violets…

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When Good Enough Shouldn’t Be: The Best Email Frequency

when-good-enough-shouldn’t-be:-the-best-email-frequency

How often should I email my subscribers? Oracle CX Marketing Consulting’s Head of Strategic Services, Clint Kaiser, says that without a doubt that’s one of the top 5 most frequently asked questions my clients have asked him over the years. First, it’s important to start with the customer, he says. This rocks some worlds but…the customer may not want as many emails as you are…

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Email Marketing Trends for 2020: Proven Essentials

email-marketing-trends-for-2020:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Email Deliverability Summit at Oracle Modern CX on Mar. 23

email-deliverability-summit-at-oracle-modern-cx-on-mar.-23

Understanding the ever-changing rules of email deliverability takes considerable time and resources. But misunderstanding them can be very costly! Join me and Oracle CX Marketing Consulting’s Email Deliverability Services team for our half-day Email Deliverability Summit, where we’ll cut through all the outdated and outright wrong information you might have read online and give you the latest and most valuable advice about inbox placement. Each…

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Centralizing Data and Speaking as One Company

centralizing-data-and-speaking-as-one-company

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.…

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Creating a Single Brand Experience to Grow Relationships

creating-a-single-brand-experience-to-grow-relationships

In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized brand experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations. There…

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Email Marketing Trends for 2020: Competitive Differentiators

email-marketing-trends-for-2020:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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The Last Word on January 2020

the-last-word-on-january-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula) Insightful & entertaining tweets design is 95% designing something, and 95% fiddling…

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Email Marketing Trends for 2020: Unproven Opportunities

email-marketing-trends-for-2020:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Webinar: The Highest Impact Email Marketing Trends of 2020

webinar:-the-highest-impact-email-marketing-trends-of-2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of 26 email marketing technologies and tactics as well as their predicted impact during 2020. We…

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How Marketers Should Adapt to Dark Mode for Email

how-marketers-should-adapt-to-dark-mode-for-email

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? In this post, we…

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Bringing More of Your Data Together for B2B Audience Building and Segmentation

bringing-more-of-your-data-together-for-b2b-audience-building-and-segmentation

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation…

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Design Analytic: Identify and Solve Actual Problems

design-analytic:-identify-and-solve-actual-problems

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their data scientists and analytics experts to get the reports and…

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