Email Marketing Rules

The Last Word on September 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs) The Top 5 Grammar Rules That can be Broken

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Webbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?


Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have: Curiosity…about consumer behavior, new platform developments, and more A comfort with numbers, as the art and science of email marketing increasingly skews toward the science Solid communication skills, as email marketing desilos and

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Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions


Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” While athletes, entrepreneurs, and many other professionals have a

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Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities


Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition sources Calls-to-actions Content types Campaign performance Let’s talk about how tagging helps with

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Email Marketing in Flux: The Biggest Changes Impacting the Channel


Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

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Dyspatch: Interview with Chad S. White


What will email marketing look like in 2023, 2024, and beyond? Do you think other inbox providers will adopt Mail Privacy Protection? Should marketers pay attention to what subscribers say or do? Will AMP for Email be a centerpiece of email marketing in 10 years? Sepy Bazzazi, Growth Marketing Manager at Dyspatch, asked me those questions and more in an interview for the Dyspatch Blog.

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Email Deliverability Warning Signs Heading into Holiday Season


The last thing email marketers want during the critical holiday season is deliverability problems, which is why many dedicate considerable time during the third quarter to getting their sender reputations and inbox placement rates as healthy as they can get them. However, marketers are facing two unique challenges this year that may foreshadow greater than usual deliverability risks during the all-important fourth quarter. The 1-year

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10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix


Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention. Allowing errors to slip through Not setting default values for personalization

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The Last Word on August 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did Email Just Defeat Social Media for Good? (Unemployable) B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs) Five Things Your Email Marketer Wants You to Know (Email Snarketing) Are Surveys Transactional Emails? (Kickbox) Gmail Is Now Officially Allowed to Spam-Proof Politicians’ Emails

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Email Newsletters: The New Best Practices


Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Consider this your

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12 Trends a-Trending: What to Plan for This Holiday Season


This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning process: Plan for high inflation to persist Recession fears will heighten shoppers’ concerns

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​​Best Days to Send Email Marketing Campaigns This Holiday Season


This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just one of several major challenges facing B2C brands as they plan their holiday

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How to Launch a Successful Holiday Campaign


I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing demand How planning for the holidays is a year-round effort How consumer behaviors

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Optimizing Email Marketing Calls-to-Action: A 4-Point Plan


Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks. In working with our clients, we’ve used the following 4-point plan to break

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Messaging during Recessions: 3 Opportunities for Marketers


Regardless of whether the US is technically in a recession already or not, the majority of Americans have been under increasing economic pressure for a while already due to the highest inflation in 40 years, which is dramatically eroding their purchasing power. Despite the fact that many of the forces driving inflation are well outside of the Federal Reserve’s sphere of influence—the pandemic, the national

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The Last Word on July 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Best Ways to Learn Email Marketing ( Accessibility Report July 2022 (Email Markup Consortium) Email Flows for Every Industry (Mailmodo) 6 Best Practices for Using Animation in Email (Animately) Elon Musk and the Twitter Bots: We Tested Account Creation with A Disposable Email (ZeroBounce)

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Loyalty Program KPIs: Measuring Health and Performance


A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics, each of which tells us something unique and important about how a loyalty

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Third Quarter 2022 Holiday Marketing Quarterly


The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of the holiday season. In this 19-page Holiday Marketing Quarterly, we share a 24-point

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Content Planning: Advice from Oracle’s Global Digital Marketing Agency


If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content planning. How expansive? When doing content planning, we think you should be able

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Don’t Write Off AMP for Email Yet


When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. Allowing product carousels, live forms, and checkout functionality, the potential payoffs for marketers and consumers were huge. However, reaping those benefits require big changes in the email marketing ecosystem. Google aggressively

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