Email Marketing Rules

The Last Word on February 2021

the-last-word-on-february-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

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Email Marketing Trends for 2021: Proven Essentials

email-marketing-trends-for-2021:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Unproven Opportunities

email-marketing-trends-for-2021:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Anatomy of an Email: Envelope & Body Content

anatomy-of-an-email:-envelope-&-body-content

To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups: The envelope content, which is the part of an email that’s visible in the inbox before it’s opened The body content, which is the part of an…

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The Last Word on January 2021

the-last-word-on-january-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends for 2021 (Really Good Emails) The State of Email Newsletters: 2021 and Beyond (What If) Microsoft Is Building a New Outlook App for Windows and Mac Powered by the Web (Windows Central) 88% of Marketers Say Collecting First-Party Data Is a 2021…

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On-Demand Webinar: Modular Email Architecture

on-demand-webinar:-modular-email-architecture

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architecture and reaping significant improvements. In this 49-minute on-demand webinar, Jason Witt and Nick Cantu from Oracle Marketing…

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Sendinblue: 15 Experts Predict the Future of Email

sendinblue:-15-experts-predict-the-future-of-email

From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year. My advice centers on the fact that changing consumer behaviors, as well as civil unrest and political sensitivities, drove brands to…

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ZeroBounce: Email Marketing Tips to Help You in 2021

zerobounce:-email-marketing-tips-to-help-you-in-2021

I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in response to those changes. I start my advice by saying: “The ‘best time…

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2020 Email Marketing Holiday Season in Review

2020-email-marketing-holiday-season-in-review

The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…

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Holiday Marketing Quarterly: First Quarter 2021 Checklist

holiday-marketing-quarterly:-first-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…

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Best Uses & Best Practices for Animated Gifs

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Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs are the safest and easiest way to add motion to your campaigns. And once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. We use them regularly with both our B2C and B2B clients to great success. Animated gifs…

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Coherent Path Podcast: Coherent Thoughts with Chad S. White

coherent-path-podcast:-coherent-thoughts-with-chad-s.-white

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine learning can help marketers focus on their customers How email…

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The Best Use Cases for Live Content in Emails

the-best-use-cases-for-live-content-in-emails

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…

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Webinar on Jan. 21: Modular Email Architecture

webinar-on-jan.-21:-modular-email-architecture

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this webinar, we’ll explain: How modular email architecture differs from traditional email…

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Email Deliverability Quarterly: Gmail’s Spam Rate Recalculation, CPRA Passes, and More

email-deliverability-quarterly:-gmail’s-spam-rate-recalculation,-cpra-passes,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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The Last Word on December 2020

the-last-word-on-december-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday) Why Successful Marketers Always Invest in Email Marketing (Email on Acid) What’s the optimal width for your email design? (Taxi for Email) SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People…

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Direct Mail: The Most Overlooked Digital Marketing Channel

direct-mail:-the-most-overlooked-digital-marketing-channel

Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital printing, smart presses, and integration with other channels, it can mirror much of…

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Managing Both Long-Term Inactive Subscribers and Never-Actives

managing-both-long-term-inactive-subscribers-and-never-actives

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, which hurts how engaged your subscribers appear in the eyes of…

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