Email Design & Body Content

One Year Later: How Mail Privacy Protection Has Impacted Marketers

one-year-later:-how-mail-privacy-protection-has-impacted-marketers

Sept. 20 marked the 1-year anniversary of Apple’s launch of Mail Privacy Protection, which has affected everything from email performance measurement to deliverability to email design. Despite the far-reaching nature of these impacts, the results of Oracle Marketing Consulting polls over the past year show that marketers are getting a grip on managing them. Most notably, the percentage of marketers who say that MPP has

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Dyspatch: Interview with Chad S. White

dyspatch:-interview-with-chad-s.-white

What will email marketing look like in 2023, 2024, and beyond? Do you think other inbox providers will adopt Mail Privacy Protection? Should marketers pay attention to what subscribers say or do? Will AMP for Email be a centerpiece of email marketing in 10 years? Sepy Bazzazi, Growth Marketing Manager at Dyspatch, asked me those questions and more in an interview for the Dyspatch Blog.

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10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10-common-email-marketing-mistakes-that-are-*fairly*-easy-to-fix

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention. Allowing errors to slip through Not setting default values for personalization

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Email Newsletters: The New Best Practices

email-newsletters:-the-new-best-practices

Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Consider this your

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How to Launch a Successful Holiday Campaign

how-to-launch-a-successful-holiday-campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing demand How planning for the holidays is a year-round effort How consumer behaviors

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Optimizing Email Marketing Calls-to-Action: A 4-Point Plan

optimizing-email-marketing-calls-to-action:-a-4-point-plan

Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks. In working with our clients, we’ve used the following 4-point plan to break

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Messaging during Recessions: 3 Opportunities for Marketers

messaging-during-recessions:-3-opportunities-for-marketers

Regardless of whether the US is technically in a recession already or not, the majority of Americans have been under increasing economic pressure for a while already due to the highest inflation in 40 years, which is dramatically eroding their purchasing power. Despite the fact that many of the forces driving inflation are well outside of the Federal Reserve’s sphere of influence—the pandemic, the national

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Content Planning: Advice from Oracle’s Global Digital Marketing Agency

content-planning:-advice-from-oracle’s-global-digital-marketing-agency

If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content planning. How expansive? When doing content planning, we think you should be able

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Don’t Write Off AMP for Email Yet

don’t-write-off-amp-for-email-yet

When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. Allowing product carousels, live forms, and checkout functionality, the potential payoffs for marketers and consumers were huge. However, reaping those benefits require big changes in the email marketing ecosystem. Google aggressively

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When and How to Use Plain Text Email

when-and-how-to-use-plain-text-email

Creating effective, great-looking HTML emails can be tricky, given today’s rendering challenges and many considerations like dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative. There’s a nostalgia around these emails, as they take us back to an easier time when writing an email was just that—writing, and nothing else.

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The Definitive Guide to Adapting to Mail Privacy Protection

the-definitive-guide-to-adapting-to-mail-privacy-protection

Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement and is causing all of those deliverability best practices to be rewritten to

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Inboxing Podcast: Special Guest Chad White

inboxing-podcast:-special-guest-chad-white

I join host Hillel Berg for the second season of the Inboxing Podcast. During the hour-long conversation, we talk about: Mobile-friendliness Inclusive design and email accessibility Email marketing’s unique advantages The need to continue desiloing the email marketing channel List building Why I wrote “Email Marketing Rules” My top 5 email marketing tips for 2022 And much more

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The Biggest Shifts in Email Marketing Trends for 2022

the-biggest-shifts-in-email-marketing-trends-for-2022

The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the adoption and impact of 26 email marketing tactics and technologies. For a detailed…

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Email Marketing Trends for 2022: Proven Essentials

email-marketing-trends-for-2022:-proven-essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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Email Marketing Trends for 2022: Competitive Differentiators

email-marketing-trends-for-2022:-competitive-differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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Email Marketing Trends for 2022: Unproven Opportunities

email-marketing-trends-for-2022:-unproven-opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

e-shot:-email-engagement-is-on-the-up,-and-7-more-trends-for-2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends…

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Dyspatch: The Email Marketing Trends That’ll Dominate 2022

dyspatch:-the-email-marketing-trends-that’ll-dominate-2022

It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand Officer at Drift & Founder of DGMG Eddie Shleyner, Founder, VeryGoodCopy.com Andy Crestodina,…

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13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

13-inclusive-design-changes-to-increase-your-digital-marketing-engagement

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

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ZeroBounce: How to Make Your Holiday Emails Stand Out

zerobounce:-how-to-make-your-holiday-emails-stand-out

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the best advice on creating standout holiday campaigns, ZeroBounce spoke with me and 11…

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