Email Design & Body Content

e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

e-shot:-email-engagement-is-on-the-up,-and-7-more-trends-for-2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends…

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Dyspatch: The Email Marketing Trends That’ll Dominate 2022

dyspatch:-the-email-marketing-trends-that’ll-dominate-2022

It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand Officer at Drift & Founder of DGMG Eddie Shleyner, Founder, VeryGoodCopy.com Andy Crestodina,…

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13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

13-inclusive-design-changes-to-increase-your-digital-marketing-engagement

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

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ZeroBounce: How to Make Your Holiday Emails Stand Out

zerobounce:-how-to-make-your-holiday-emails-stand-out

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the best advice on creating standout holiday campaigns, ZeroBounce spoke with me and 11…

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5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly

5-best-practices-to-make-your-customer-experiences-truly-mobile-friendly

Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience. Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices that companies should be following for their websites, emails, and other mobile content:…

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10 Common Email Marketing Mistakes that Are Easy to Fix

10-common-email-marketing-mistakes-that-are-easy-to-fix

Email marketing is complicated. Deliverability is governed by numerous factors and subfactors. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex. Some aspects are quite simple—and yet some companies still regularly struggle with them. In most cases, they’re probably just unaware of the problem or just how easy the…

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Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior

alchemy-worx:-2021-consumer-survey-on-shopping-sentiment-&-email-behavior

Alchemy Worx’ latest consumer survey delivers timely insights about consumer purchasing intent this holiday season and the factors that are impacting those purchasing decisions. Those factors include the email and web experiences created by brands, as well as issues like sustainability and inclusivity. In addition to lots of great data, the report includes insights drawn from the findings from Dela Quist, Ada Barlatt, Komal Helyer,…

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The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?

the-fold-in-the-inbox:-hard-line,-soft-line,-or-imaginary-line?

Similar to how you can’t see the content below the fold of a newspaper without opening it, the email fold is that point on a screen where a subscriber can’t see any more content without scrolling. There’s been a long-simmering debate in the industry about how important this line is to email design. Let’s break down the arguments…

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Apple’s MPP May Drive Email Design Changes that Actually Hurt Customer Engagement

apple’s-mpp-may-drive-email-design-changes-that-actually-hurt-customer-engagement

Apple’s Mail Privacy Protection will have a broad range of effects on email marketers, impacting email analytics, design, deliverability, personalization, and optimization efforts. Sadly, subscribers who enable MPP will receive less relevant emails and more emails than they would have otherwise gotten if marketers could better measure their engagement through opens. I also fear that Apple’s changes will cause marketers to change their messaging and…

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Dyspatch: Modular Email Design – A System Built for Speed and Scale

dyspatch:-modular-email-design-–-a-system-built-for-speed-and-scale

Modular email design is on the rise. In this post by Terri Reid of Dyspatch, she talks about what modular email design is, what its benefits are, what it looks like in action, and much more. Here at Oracle Marketing Consulting, we’re big fans of modular email architecture, so I was happy to contribute some of our learnings. For instance, our clients who implement it…

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The Advantages of Gender-Neutral Messaging

the-advantages-of-gender-neutral-messaging

Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our changing society. This is especially true for Generation Z, which are 40% of…

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EEC: Apple’s Privacy Moves – Sky Falling or Time to Innovate?

eec:-apple’s-privacy-moves-–-sky-falling-or-time-to-innovate?

The Email Experience Council asked me and 11 other industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications on email marketing. For my part, I said: “Consumers have been consistent in wanting more privacy and more relevant emails—not fully appreciating that these…

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13 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection

13-ways-email-marketers-should-adapt-to-apple’s-mail-privacy-protection

Apple’s announcement on June 7 of new privacy protections, debuting this fall in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, has generated mixed reactions. Some marketers fear the demise of email marketing, while others have dismissed the announcement as a non-event. We think the actual result will fall somewhere in the middle, but marketers should prepare for impact to analytics, deliverability, and email…

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Dyspatch: 9 Ways to Get More Email Survey Responses

dyspatch:-9-ways-to-get-more-email-survey-responses

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier for subscribers to complete. That’s because subscribers can immediately see the survey without…

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Email Evolution Conference Keynote: The State of Email Marketing

email-evolution-conference-keynote:-the-state-of-email-marketing

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its…

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12 Inclusive Design Changes to Increase Your Marketing Engagement

12-inclusive-design-changes-to-increase-your-marketing-engagement

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

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On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

on-demand-webinar:-the-biggest-shifts-in-email-marketing-trends-for-2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We asked them to rate 26 email marketing tactics and technologies, both in terms…

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Uplers: 29 Experts on Email Trends to Watch for in 2021

uplers:-29-experts-on-email-trends-to-watch-for-in-2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic,…

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Email Marketing Trends for 2021: Proven Essentials

email-marketing-trends-for-2021:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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