Email Service Providers

How to Trim Your Out-of-Control Martech Stack

how-to-trim-your-out-of-control-martech-stack

I couldn’t agree more with Bonnie Crater’s first prediction in her recent MarketingProfs article on the Top 3 B2B Marketing Predictions for 2022, which is that “B2B marketers will trim their tech stacks.” In her article, she says, “B2B marketers will look for opportunities to consolidate and simplify their tech stacks, paring down the number of solutions they use to more manageable levels.” This has…

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The Future of Email Podcast: A Conversation with Chad S. White of Oracle

the-future-of-email-podcast:-a-conversation-with-chad-s.-white-of-oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We talk about: The need for a strategic roadmap, but also the disruptions that…

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How to Simplify Your Martech Stack: 3 Approaches

how-to-simplify-your-martech-stack:-3-approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works of tools that don’t always play together as well as advertised. Unfortunately, many…

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The 7 Factors that Determine Email Deliverability

the-7-factors-that-determine-email-deliverability

Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their control: Infrastructure Volume Content Bounces & Spam Traps Spam Complaints Engagement Reputation For…

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Holiday Marketing Quarterly: First Quarter 2020 Checklist

holiday-marketing-quarterly:-first-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is…

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