Industry Perspective

Webbula: 2022 Email Marketing Predictions from the Email Experts

webbula:-2022-email-marketing-predictions-from-the-email-experts

While marketers are deep into holiday planning and execution, as soon as the holiday madness ends, marketers will shift to making new year preparations. To get a sense of where email marketing is headed in 2022, Webbula reached out to me and 10 other email marketing experts: Shmuel Hershberg, Shyn Media Komal Helyer, Pure360 Jeanne Jennings, Email Optimization Shop, Only Influencers Chris Marriott, Email Connect…

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Litmus: 2021 State of Email Report

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If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question: Email has always been important. But now? It’s essential. Personalization and automation are…

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Email Privacy ‘Regulation’ in the Age of Big Tech

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Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California? All of that isn’t far off from what…

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Apple’s MPP May Drive Email Design Changes that Actually Hurt Customer Engagement

apple’s-mpp-may-drive-email-design-changes-that-actually-hurt-customer-engagement

Apple’s Mail Privacy Protection will have a broad range of effects on email marketers, impacting email analytics, design, deliverability, personalization, and optimization efforts. Sadly, subscribers who enable MPP will receive less relevant emails and more emails than they would have otherwise gotten if marketers could better measure their engagement through opens. I also fear that Apple’s changes will cause marketers to change their messaging and…

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The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

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Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to say that these norms amount to social contracts, which Apple is now putting marketers…

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Webbula: The Industry’s Reaction to Apple’s New Privacy Protections

webbula:-the-industry’s-reaction-to-apple’s-new-privacy-protections

In the wake of Apple announcing that it would soon be disrupting tracking pixels, obscuring IP addresses, and pre-fetching and cached images for its Apple email client users, Webbula wanted to take the pulse of the email marketing industry and determine how everyone is feeling and what they think this means of our industry. Along with 11 other digital marketing experts, I share some of…

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Doug & Friends Podcast: How to Become a Niche Expert with Chad White

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I was pleased to join Doug Dennison, CEO at MailNinja and owner of Chimp Essentials, on his new podcast to talk about how to become a niche expert. On the show, I share my own personal journey, during which I’ve written three books and more than 3,000 posts and articles about email marketing and was named the Email Experience Council’s 2018 Email Marketer Thought Leader…

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Email Evolution Conference Keynote: The State of Email Marketing

email-evolution-conference-keynote:-the-state-of-email-marketing

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its…

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On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

on-demand-webinar:-the-biggest-shifts-in-email-marketing-trends-for-2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We asked them to rate 26 email marketing tactics and technologies, both in terms…

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Uplers: 29 Experts on Email Trends to Watch for in 2021

uplers:-29-experts-on-email-trends-to-watch-for-in-2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic,…

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Inboxroad: How to Build a Strong Email Program in the Years Ahead

inboxroad:-how-to-build-a-strong-email-program-in-the-years-ahead

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end up in this industry, and when did email start playing…

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EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

emailtalk-podcast:-the-impact-of-coronavirus-on-email-marketing-with-chad-white

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email origin story of how I fell into the email marketing industry How email…

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UNSPAM Conference: Work & Industry Trends

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I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the industry, how their companies do email marketing, and much more. The findings paint…

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