List Building & Profiling

Common Marketing Outliers: Identifying & Managing Them

common-marketing-outliers:-identifying-&-managing-them

The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more small groups is so extreme in their behavior that they skew the overall…

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Netcore Podcast: Strategies to Reduce Email Churn Rates

netcore-podcast:-strategies-to-reduce-email-churn-rates

Since email has been the heart of marketing strategy, especially during the COVID-19 crisis, preventing email churn is the top priority for most email marketers. However, before you get to the task of retaining your email subscribers, it’s important for you to understand why your subscribers are churning, as well as which ones are worth retaining and which ones you must let go? I join…

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On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building

on-demand-webinar:-the-questions-to-ask-instead-about-email-frequency-&-list-building

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

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LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

liveintent-podcast:-what-does-the-change-in-email-behavior-mean-for-marketers?

I join Kerel Cooper and Nick Dujnic, co-hosts of LiveIntent’s Real Time Banter podcast, to talk about how email behavior has changed during the coronavirus pandemic and what those changes mean for marketers. Watch to hear insights on: How content consumption has changed during the pandemic How email behaviors like open times have changed Where some brands have gone wrong with mobile-friendliness How email has…

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How Coronavirus Has Shifted Consumer Preferences

how-coronavirus-has-shifted-consumer-preferences

The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic after all. However, some consumer behaviors have already permanently shifted because of the…

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8 Email Marketing Improvements to Make During Slow Periods

8-email-marketing-improvements-to-make-during-slow-periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of…

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Bringing More of Your Data Together for B2B Audience Building and Segmentation

bringing-more-of-your-data-together-for-b2b-audience-building-and-segmentation

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation…

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Holiday Marketing Quarterly: First Quarter 2020 Checklist

holiday-marketing-quarterly:-first-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is…

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How to Turn Email Addresses on File into Opt-Ins

how-to-turn-email-addresses-on-file-into-opt-ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you…

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Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential

optimizing-your-email-signup-forms-to-maximize-your-email-audience-potential

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary. In this post, she breaks down all the major elements that go into creating high-performing, low-friction email signup forms, including……

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Holiday Marketing Predictions: What to Expect This Year

holiday-marketing-predictions:-what-to-expect-this-year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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