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List Building & Profiling

How to Turn Email Addresses on File into Opt-Ins

how-to-turn-email-addresses-on-file-into-opt-ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you…

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Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential

optimizing-your-email-signup-forms-to-maximize-your-email-audience-potential

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary. In this post, she breaks down all the major elements that go into creating high-performing, low-friction email signup forms, including……

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Holiday Marketing Predictions: What to Expect This Year

holiday-marketing-predictions:-what-to-expect-this-year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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