Loyalty Programs

Loyalty Program KPIs: Measuring Health and Performance

loyalty-program-kpis:-measuring-health-and-performance

A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics, each of which tells us something unique and important about how a loyalty

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Loyalty Program Liabilities: Definitions & Recommendations

loyalty-program-liabilities:-definitions-&-recommendations

When you launch a points-based loyalty program, you’re creating a micro-economy with its own currency, market dynamics, and—most importantly from a legal standpoint—liabilities. Because these points can have monetary value that’s realized at the time of redemption, companies must defer revenue to cover these costs. In this post, Oracle CrowdTwist Senior Strategist Carly Mathews reviews key terms and definitions from the Financial Accounting Standards Board’s…

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