Omnichannel Orchestration

Customer First Thinking Podcast: Email Still Rules

customer-first-thinking-podcast:-email-still-rules

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing is as promising as ever. During our conversation, he asked me: Why doesn’t…

Read More »

Email Marketing Trends for 2022: Competitive Differentiators

email-marketing-trends-for-2022:-competitive-differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

Read More »

Direct Mail: The Most Overlooked Digital Marketing Channel

direct-mail:-the-most-overlooked-digital-marketing-channel

Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital printing, smart presses, and integration with other channels, it can mirror much of…

Read More »

7 Ways 5G Wireless Will Impact Digital Marketers

7-ways-5g-wireless-will-impact-digital-marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

Read More »
>