Quality Assurance & Disaster Planning

Email Evolution Conference 2020: The State of Email Marketing

email-evolution-conference-2020:-the-state-of-email-marketing

Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918 The worst financial crisis since 1933 The worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going…

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Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key

netcore-podcast:-there-is-opportunity-in-disruption-and-email-is-the-key

Email marketing has changed in dramatic ways since March. I join Netcore’s Email Unplugged Podcast to speak with Dennis Dayman about these changes and how marketers have responded and what they should think about moving forward. During our conversation, we talk about: Companies’ coronavirus crisis messaging in mid March and how consumers reacted to them How email engagement, unsubscribe rates, email revenue, and other metrics…

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Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption

systemic-shocks:-adjusting-your-email-messaging-in-times-of-disruption

The dot-com bubble. 9/11. The Great Recession of 2009. And now COVID-19. When extreme shocks such as these occur, business as usual ceases. These shocks cause prolonged changes in consumer behavior, forcing smart businesses and marketers to adjust, too. While these adjustments typically start with crisis messaging, that’s just the beginning. Brands need to make changes to their future messaging, and that can be hard…

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Best Practices for Disaster and Crisis Messaging

best-practices-for-disaster-and-crisis-messaging

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text…

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Doing an Email Marketing Holiday Post-Mortem

doing-an-email-marketing-holiday-post-mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past so your Christmas Future is even better. Here are several…

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