Seasonality

Fourth Quarter 2022 Holiday Marketing Quarterly

fourth-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking action during the holiday season to maximize results and minimize problems. In this

Read More »

12 Trends a-Trending: What to Plan for This Holiday Season

12-trends-a-trending:-what-to-plan-for-this-holiday-season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning process: Plan for high inflation to persist Recession fears will heighten shoppers’ concerns

Read More »

​​Best Days to Send Email Marketing Campaigns This Holiday Season

​​best-days-to-send-email-marketing-campaigns-this-holiday-season

This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just one of several major challenges facing B2C brands as they plan their holiday

Read More »

How to Launch a Successful Holiday Campaign

how-to-launch-a-successful-holiday-campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing demand How planning for the holidays is a year-round effort How consumer behaviors

Read More »

Third Quarter 2022 Holiday Marketing Quarterly

third-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of the holiday season. In this 19-page Holiday Marketing Quarterly, we share a 24-point

Read More »

Get Inspiration from Our Holiday Subject Line Word Cloud

get-inspiration-from-our-holiday-subject-line-word-cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on more than 1,800 subject lines used by national retailers between Nov. 1 and

Read More »

Second Quarter 2022 Holiday Marketing Quarterly

second-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is focused on finishing your review of the 2021 holiday season and then making…

Read More »

5 Digital Marketing Takeaways from the 2021 Holiday Season

5-digital-marketing-takeaways-from-the-2021-holiday-season

A second consecutive chaotic and stressful holiday season is over—and just like last year, it’s tempting to want to close the book on it and never look back. However, that would be a mistake, as there are always lessons to be learned from Christmas Past that can help with our Christmas Future. Here are 5 digital marketing takeaways that you should carry with you into…

Read More »

First Quarter 2022 Holiday Marketing Quarterly

first-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger…

Read More »

ZeroBounce: How to Make Your Holiday Emails Stand Out

zerobounce:-how-to-make-your-holiday-emails-stand-out

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the best advice on creating standout holiday campaigns, ZeroBounce spoke with me and 11…

Read More »

Best Days to Send Email Marketing Campaigns This Holiday Season

best-days-to-send-email-marketing-campaigns-this-holiday-season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing decisions. In this blog post, Clint Kaiser, Head of Analytics & Strategic Services…

Read More »

Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist

holiday-marketing-quarterly:-fourth-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The fourth quarter is focused on wrapping up your final prep…

Read More »

Holiday Marketing Quarterly: Third Quarter 2021 Checklist

holiday-marketing-quarterly:-third-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

Read More »

Holiday Marketing Quarterly: Second Quarter 2021 Checklist

holiday-marketing-quarterly:-second-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our second quarter checklist is focused on finishing your review of…

Read More »

2020 Email Marketing Holiday Season in Review

2020-email-marketing-holiday-season-in-review

The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…

Read More »

Holiday Marketing Quarterly: First Quarter 2021 Checklist

holiday-marketing-quarterly:-first-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…

Read More »

Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend

cyber-monday-email-marketing-activity-&-sales-continue-weakening-trend

With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday. Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday during their Choosing the Best Days to Send Email Campaigns This Holiday Season webinar in August.…

Read More »

Early Holiday Promotions Cannibalize Email Marketing and Sales on Thanksgiving and Black Friday

early-holiday-promotions-cannibalize-email-marketing-and-sales-on-thanksgiving-and-black-friday

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales. Oracle CX Marketing Consulting predicted a 10% increase in email volume on Thanksgiving and a 3% increase on Black Friday during their Choosing the…

Read More »

On the Fly: Get a Jump Start on Your Holiday Campaigns

on-the-fly:-get-a-jump-start-on-your-holiday-campaigns

On the Fly is our video series with small bites of marketing and customer experience advice and training from experts, given to you during the current disruption. In this episode of On the Fly, I discuss how this holiday season will look very different from what we’re used to. I point out what parts of the holiday season have the most risk, and what brands…

Read More »

Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant

seasonal-adjustment-to-make-to-your-automated-campaigns-to-stay-relevant

“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better. This is especially true during the holiday season.” With…

Read More »
>