Testing

Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter

our-top-learnings-from-launching-the-oracle-cx-marketing-consulting-newsletter

We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the highs and lows so everyone can benefit. Our experiences were…

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5 A/B Testing Pitfalls Marketers Often Fall Into

5-a/b-testing-pitfalls-marketers-often-fall-into

A/B testing allows marketers to determine whether their audience prefers version A of something or version B, and thankfully, it’s easy to do. However, it seems so easy that marketers sometimes don’t realize they’ve invalidated their results, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing is only powerful if done right, and that means…

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Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist

holiday-marketing-quarterly:-fourth-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our fourth quarter guide contains a 21-point checklist that helps…

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Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

keep-optimising-podcast:-chad-s.-white,-author-of-‘email-marketing-rules’

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why email marketing is a good long-term career, and how it teaches you the…

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Prepare for the Holiday Season by Experimenting & Testing Now

prepare-for-the-holiday-season-by-experimenting-&-testing-now

The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. This is why Experimentation & Testing and is one of our six…

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Email Marketing Trends for 2020: Competitive Differentiators

email-marketing-trends-for-2020:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Email Marketing Trends for 2020: Unproven Opportunities

email-marketing-trends-for-2020:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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A/B Testing: Where Marketers Go Wrong

a/b-testing:-where-marketers-go-wrong

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing…

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Smart Insights: 2020 Email Marketing Trends

smart-insights:-2020-email-marketing-trends

2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email design, especially when it comes to using less copy The increasing role of…

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