The Last Word

The Last Word on September 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs) The Top 5 Grammar Rules That can be Broken

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The Last Word on August 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did Email Just Defeat Social Media for Good? (Unemployable) B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs) Five Things Your Email Marketer Wants You to Know (Email Snarketing) Are Surveys Transactional Emails? (Kickbox) Gmail Is Now Officially Allowed to Spam-Proof Politicians’ Emails

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The Last Word on July 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Best Ways to Learn Email Marketing (rodriguezcommaj.com) Accessibility Report July 2022 (Email Markup Consortium) Email Flows for Every Industry (Mailmodo) 6 Best Practices for Using Animation in Email (Animately) Elon Musk and the Twitter Bots: We Tested Account Creation with A Disposable Email (ZeroBounce)

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The Last Word on June 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Good Apple, Bad Apple: MPP Has Had Positive and Negative Results (MediaPost) Best Fonts for Emails: How to Make Your Emails Look Great and Easy to Read (AWeber) Does punctuation in a subject line help or hurt email performance? (Alchemy Worx) Are We Witnessing the

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The Last Word on May 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should You Build Your Own ESP? (Only Influencers) Introducing the Email Markup Consortium (EMC) (DEV) One-Click Unsubscribe: Don’t Do It (Spam Resource) Martech Checklist: Do You Have the Right Solutions to Future-Proof Your Stack? (Oracle) The Content Preferences of B2B Buyers (MarketingProfs) How US Consumers

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The Last Word on April 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review) How many email marketers are actually writing “dark mode” code? (SendView) You’re Still Being Tracked on the Internet, Just in a Different Way (The New York Times) Insightful & entertaining tweets…

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The Last Word on March 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Apple’s ‘Hide My Email’ Adoption Rates and What to Do About It (FreshAddress) 4 Qualities of an Intent-Driven Marketing Automation Email Program (MarTech) When Content Impacts Deliverability (Kickbox) E.U. Takes Aim at Big Tech’s Power With Landmark Digital Act (New York Times) 16 Trailblazing Female…

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The Last Word on February 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 9 Favorite Lessons From 20 Years in the Email Marketing Industry (Webbula) Expert Advice for Senders on Shared IPs (Kickbox) Update on the Gmail App Prefetching Images (SparkPost) Uniting the Email Community for Ukraine (Email Audience) Insightful & entertaining tweets Email marketing = a give,…

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The Last Word on January 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 8 Stats Show Email Subscribers Worth a Lot More Than Social Media Followers (The Tilt) The New Normal (Google Trends) How to Send a One-Time Burst (Postmaster @ Yahoo) The Biggest Trends in Graphic Design for 2022, as Predicted by Leading Creatives (Creative Boom) Case…

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The Last Word on December 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs) Defining the Four Types of Data and Knowing When to Use Them (Litmus) Insightful & entertaining tweets It’s been a minute since we’ve seen #CASL enforcement but if you’re a retailer you’ll want to read this…

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The Last Word on November 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Holiday Apple Pie: MPP Is Having An Impact At A Bad Time (MediaPost) Micro-Conversions: What They Are and Why They Matter (MarketingProfs) Email Shopping Reimagined (Postmaster @ Yahoo & AOL) When Cookies Turn To Toast: First-Party Data Will Be The New Jam (MediaPost) What You…

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The Last Word on October 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider) 8 Tips to Turn Subscribers into Loyalists (Only Influencers) Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce (Sendinblue) Movable Ink Research: Analysis of iOS 15 Content Caching…

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The Last Word on September 2021

the-last-word-on-september-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke: if you have to explain it, it’s probably not good. — Robert Davidson…

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The Last Word on August 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does Microsoft Hate You? (Spam Resource) Holiday Email Campaigns: What We Learned In 2020…

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The Last Word on July 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to value” — Here’s what I mean… [Get started] -> [Plan your finances] [Sign…

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The Last Word on June 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI: Images and Resolutions (The BIMI Group) How the U.S. Got Boxed in on…

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The Last Word on May 2021

the-last-word-on-may-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Senators Roll Out Bipartisan Data Privacy Bill (The Verge) Email Marketing for Gen Z: Statistics and Strategies (MailPoet) Email Resources Email Marketing Benchmarks and Statistics by Industry (Mailchimp) US 2020 Messaging Engagement Report (Twilio SendGrid) Insightful & entertaining tweets Email marketer culture is sending a…

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The Last Word on April 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top Picks (Email on Acid) Insightful & entertaining tweets When 1m people read your…

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The Last Word on March 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront: A New Way Of Shopping Online (Independent Retailer) Insightful & entertaining tweets This…

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The Last Word on February 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

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