The Last Word

The Last Word on April 2022

the-last-word-on-april-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review) How many email marketers are actually writing “dark mode” code? (SendView) You’re Still Being Tracked on the Internet, Just in a Different Way (The New York Times) Insightful & entertaining tweets…

Read More »

The Last Word on March 2022

the-last-word-on-march-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Apple’s ‘Hide My Email’ Adoption Rates and What to Do About It (FreshAddress) 4 Qualities of an Intent-Driven Marketing Automation Email Program (MarTech) When Content Impacts Deliverability (Kickbox) E.U. Takes Aim at Big Tech’s Power With Landmark Digital Act (New York Times) 16 Trailblazing Female…

Read More »

The Last Word on February 2022

the-last-word-on-february-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 9 Favorite Lessons From 20 Years in the Email Marketing Industry (Webbula) Expert Advice for Senders on Shared IPs (Kickbox) Update on the Gmail App Prefetching Images (SparkPost) Uniting the Email Community for Ukraine (Email Audience) Insightful & entertaining tweets Email marketing = a give,…

Read More »

The Last Word on January 2022

the-last-word-on-january-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 8 Stats Show Email Subscribers Worth a Lot More Than Social Media Followers (The Tilt) The New Normal (Google Trends) How to Send a One-Time Burst (Postmaster @ Yahoo) The Biggest Trends in Graphic Design for 2022, as Predicted by Leading Creatives (Creative Boom) Case…

Read More »

The Last Word on December 2021

the-last-word-on-december-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs) Defining the Four Types of Data and Knowing When to Use Them (Litmus) Insightful & entertaining tweets It’s been a minute since we’ve seen #CASL enforcement but if you’re a retailer you’ll want to read this…

Read More »

The Last Word on November 2021

the-last-word-on-november-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Holiday Apple Pie: MPP Is Having An Impact At A Bad Time (MediaPost) Micro-Conversions: What They Are and Why They Matter (MarketingProfs) Email Shopping Reimagined (Postmaster @ Yahoo & AOL) When Cookies Turn To Toast: First-Party Data Will Be The New Jam (MediaPost) What You…

Read More »

The Last Word on October 2021

the-last-word-on-october-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider) 8 Tips to Turn Subscribers into Loyalists (Only Influencers) Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce (Sendinblue) Movable Ink Research: Analysis of iOS 15 Content Caching…

Read More »

The Last Word on September 2021

the-last-word-on-september-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke: if you have to explain it, it’s probably not good. — Robert Davidson…

Read More »

The Last Word on August 2021

the-last-word-on-august-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does Microsoft Hate You? (Spam Resource) Holiday Email Campaigns: What We Learned In 2020…

Read More »

The Last Word on July 2021

the-last-word-on-july-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to value” — Here’s what I mean… [Get started] -> [Plan your finances] [Sign…

Read More »

The Last Word on June 2021

the-last-word-on-june-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI: Images and Resolutions (The BIMI Group) How the U.S. Got Boxed in on…

Read More »

The Last Word on May 2021

the-last-word-on-may-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Senators Roll Out Bipartisan Data Privacy Bill (The Verge) Email Marketing for Gen Z: Statistics and Strategies (MailPoet) Email Resources Email Marketing Benchmarks and Statistics by Industry (Mailchimp) US 2020 Messaging Engagement Report (Twilio SendGrid) Insightful & entertaining tweets Email marketer culture is sending a…

Read More »

The Last Word on April 2021

the-last-word-on-april-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top Picks (Email on Acid) Insightful & entertaining tweets When 1m people read your…

Read More »

The Last Word on March 2021

the-last-word-on-march-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront: A New Way Of Shopping Online (Independent Retailer) Insightful & entertaining tweets This…

Read More »

The Last Word on February 2021

the-last-word-on-february-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

Read More »

The Last Word on January 2021

the-last-word-on-january-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends for 2021 (Really Good Emails) The State of Email Newsletters: 2021 and Beyond (What If) Microsoft Is Building a New Outlook App for Windows and Mac Powered by the Web (Windows Central) 88% of Marketers Say Collecting First-Party Data Is a 2021…

Read More »

The Last Word on December 2020

the-last-word-on-december-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday) Why Successful Marketers Always Invest in Email Marketing (Email on Acid) What’s the optimal width for your email design? (Taxi for Email) SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People…

Read More »

The Last Word on November 2020

the-last-word-on-november-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Consumers Want from Email (eMarketer) 30 Email Marketing Influencers to Follow in 2020 (Sendinblue) Email Marketing Trends 2021 – 5 Trends to Watch (Smart Insights) There’s Still Lackluster Enthusiasm for Shopping and Buying via Voice (eMarketer) Insightful & entertaining tweets Email is dead. !⃝…

Read More »

The Last Word on October 2020

the-last-word-on-october-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of the Mall (ClickZ) Building for a more productive inbox with AMP (Google Developers Blog) What I learned by ignoring 24 SaaS Email onboarding campaigns (Ezra Sandzer-Bell) Online Merchants Gain an Extra $107 Billion in 2020 Thanks to Pandemic (Digital Commerce 360) How…

Read More »

The Last Word on September 2020

the-last-word-on-september-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Developer preview of AMP for email in Outlook.com – no longer supported (Microsoft) Email Comes in Third in Driving Online Purchases, Study Finds (MediaPost) Your Face Here: Creating illustration guidelines for a more inclusive visual identity (Airbnb Design) 3 Ways to Get What You Want…

Read More »
>