The Last Word

The Last Word on August 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does Microsoft Hate You? (Spam Resource) Email for All Survey Results (Email Design Review)…

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The Last Word on July 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to value” — Here’s what I mean… [Get started] -> [Plan your finances] [Sign…

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The Last Word on June 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI: Images and Resolutions (The BIMI Group) How the U.S. Got Boxed in on…

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The Last Word on May 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Senators Roll Out Bipartisan Data Privacy Bill (The Verge) Email Marketing for Gen Z: Statistics and Strategies (MailPoet) Email Resources Email Marketing Benchmarks and Statistics by Industry (Mailchimp) US 2020 Messaging Engagement Report (Twilio SendGrid) Insightful & entertaining tweets Email marketer culture is sending a…

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The Last Word on April 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top Picks (Email on Acid) Insightful & entertaining tweets When 1m people read your…

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The Last Word on March 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront: A New Way Of Shopping Online (Independent Retailer) Insightful & entertaining tweets This…

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The Last Word on February 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

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The Last Word on January 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends for 2021 (Really Good Emails) The State of Email Newsletters: 2021 and Beyond (What If) Microsoft Is Building a New Outlook App for Windows and Mac Powered by the Web (Windows Central) 88% of Marketers Say Collecting First-Party Data Is a 2021…

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The Last Word on December 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday) Why Successful Marketers Always Invest in Email Marketing (Email on Acid) What’s the optimal width for your email design? (Taxi for Email) SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People…

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The Last Word on November 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Consumers Want from Email (eMarketer) 30 Email Marketing Influencers to Follow in 2020 (Sendinblue) Email Marketing Trends 2021 – 5 Trends to Watch (Smart Insights) There’s Still Lackluster Enthusiasm for Shopping and Buying via Voice (eMarketer) Insightful & entertaining tweets Email is dead. !⃝…

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The Last Word on October 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of the Mall (ClickZ) Building for a more productive inbox with AMP (Google Developers Blog) What I learned by ignoring 24 SaaS Email onboarding campaigns (Ezra Sandzer-Bell) Online Merchants Gain an Extra $107 Billion in 2020 Thanks to Pandemic (Digital Commerce 360) How…

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The Last Word on September 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Developer preview of AMP for email in Outlook.com – no longer supported (Microsoft) Email Comes in Third in Driving Online Purchases, Study Finds (MediaPost) Your Face Here: Creating illustration guidelines for a more inclusive visual identity (Airbnb Design) 3 Ways to Get What You Want…

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The Last Word on August 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost) Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek) Most Consumers Will Not Shop In Stores This Black Friday (MediaPost) 10 Incredible Women of Email (that you may not…

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The Last Word on July 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me a discount/offer/surprise, don’t send me a happy birthday email. — 𝔸𝕃𝔼𝕏 (@alexcwilliams) July…

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The Last Word on June 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost) Emojis in Email Subject Lines: Advantage or Impediment?…

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The Last Word on May 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use (MediaPost) How to create a BIMI-compatible logo using SVG images (ValiMail) Insightful & entertaining tweets Opting-in is something someone does, not something that is done to them. Active, not passive. Consent is…

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The Last Word on April 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show new Inbox tabs for Outlook on the web (Neowin) Insightful & entertaining tweets…

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The Last Word on March 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study Finds (MediaPost) Insightful & entertaining tweets PSA: To all the…

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The Last Word on February 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look Ahead to 2020 (BIMI Group) Insightful & entertaining tweets Roses are red, Violets…

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The Last Word on January 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula) Insightful & entertaining tweets design is 95% designing something, and 95% fiddling…

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