The Law

What Is and Isn’t a Transactional Email?

what-is-and-isn’t-a-transactional-email?

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in to receive your promotional messages, as…

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Email Marketing Trends for 2021: Proven Essentials

email-marketing-trends-for-2021:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Accessibility: Legal Issues & Audience Expansion

email-accessibility:-legal-issues-&-audience-expansion

US and international laws require companies to make their email messages accessible by people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program. In this 44-minute webinar, Jason Witt, Lauren Castady, and I talk…

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Email Deliverability Quarterly: Gmail Launches BIMI Pilot, DigiCert-Valimail Partnership, and More

email-deliverability-quarterly:-gmail-launches-bimi-pilot,-digicert-valimail-partnership,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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How 5G Wireless Will Impact Marketers

how-5g-wireless-will-impact-marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services…

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Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More

email-deliverability-quarterly:-ccpa-now-being-enforced,-coronavirus’-deliverability-impact,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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CCPA vs. GDPR: Social Listening and Sentiment Learnings

ccpa-vs.-gdpr:-social-listening-and-sentiment-learnings

The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. When the law goes into enforcement on July 1, 2020 it will affect all companies…

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Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

email-deliverability-quarterly:-isp-performance-feeds,-validity-acquires-250ok,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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Email Marketing Trends for 2020: Proven Essentials

email-marketing-trends-for-2020:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

email-deliverability-quarterly:-gmail-spam-filter-changes,-sparkpost-acquires-edatasource,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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Smart Insights: 2020 Email Marketing Trends

smart-insights:-2020-email-marketing-trends

2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email design, especially when it comes to using less copy The increasing role of…

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Holiday Marketing Predictions: What to Expect This Year

holiday-marketing-predictions:-what-to-expect-this-year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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